What Makes a Successful Campus Attraction Campaign?

What Makes a Successful Campus Attraction Campaign?

Having worked on a range of on-campus graduate experiences over the last 15 years, from life-size fibreglass horses (for Lloyds TSB) and interactive touchscreens (BAML) to helicopter simulators (Thales) and oxygen bars (Accenture) AIA Worldwide/TMP Worldwide have developed a great breadth of knowledge into what works on campus and what doesn’t. Below are the top five reflections, gained from our…
Periscope for Recruitment Marketing

Periscope for Recruitment Marketing

On this edition of Strategist's Chalkboard: Inbound Marketing Manager Dave Hennessy shows you how to use live-streaming mobile app Periscope and offers suggestions for recruitment marketers looking to share ephemeral content as part of their recruitment marketing content strategy.
Jordan Spieth’s 3 Lessons on Employment Branding

Jordan Spieth’s 3 Lessons on Employment Branding

So, here I am writing a blog entry about a topical event and relating it back to my professional experience. I swore I’d never do that, and yet when I was watching Jordan Spieth’s press conference after winning The Masters yesterday, I was inspired by one small quote: "It's a game of integrity." A 21-year-old man who just won golf’s…
5 Steps to Building a Social Media Recruitment Strategy

5 Steps to Building a Social Media Recruitment Strategy

Social media is no longer just social. Facebook, Twitter, LinkedIn and other emerging platforms are being used by job seekers to network and plan their next career move. With the transparency inherent in social media, employers can learn about candidates like never before. Unlike a resume, social platforms can give you a comprehensive picture of whom you’re hiring. But this…
Yes, Content Can Save Job Descriptions

Yes, Content Can Save Job Descriptions

Job descriptions, those horribly written, barely comprehensible strings of roughly 500 words of stuff that only barely resembles reality if you squint hard, are the coin of the realm in the recruiting world. And no matter how much we complain about them to each other, they remain as unchanging as a rerun. Not only do they persist, but recruiters and talent…
The Best Practice Is To Ignore Best Practices

The Best Practice Is To Ignore Best Practices

We’ve all seen the articles entitled “Social Media Best Practices,” “Best Practices for Twitter,” and “Best Practices for Brands Online” that promise wild success for all who heed their tips. But there’s bad news: you won’t get wild success from the vast majority of those articles. Tweeting at the peak tweet time, creating a hashtag campaign or soliciting for Likes…
Survival of the Fittest: How to Find Candidates that Fit Your Company Culture

Survival of the Fittest: How to Find Candidates that Fit Your Company Culture

People who like their job cite several contributing factors: growth potential, better pay, casual Fridays. But these factors mean nothing if you don’t like the people you work with and believe in what they’re doing. In talent acquisition, this is called “fit.” Depending on how you use it, “fit” could be an industry buzzword, or it could be something that…
5 Ways Recruitment Marketers Can Increase Social Media Impressions

5 Ways Recruitment Marketers Can Increase Social Media Impressions

When it comes to social media impressions, there’s good news and there’s bad news. The bad news is that the social media Godfather, Facebook, doesn’t care about promoting your business. In the past year, repeated tweaks to Facebook’s notorious algorithm have resulted in a decrease in impressions.* This is a problem. Why? Because impressions measure the number of times your…
There’s Something About Headlines

There’s Something About Headlines

Tips on how to turn your headline into the movie hero In the talent acquisition field, you have specific candidate personas you are trying to reach. Understanding these personas informs the acquisition strategy. The same is true in content marketing. There are many styles and approaches to content creation, and more specifically headline writing. Whether you’re crafting a headline for…
Talent Acquisition in the Cloud

Talent Acquisition in the Cloud

Leveraging Technology to Find the Right Candidates As the world of technology continues to expand, the number of devices and ways to access the internet grows as well. It’s not hard to imagine that at some point the internet will be integrated into most appliances, devices and instruments we use in our day-to-day life – and the HR industry is…