How Much Should I Spend? A Guide to Promoting Jobs on Facebook

How Much Should I Spend? A Guide to Promoting Jobs on Facebook

The question we get asked on a regular basis is, “How much should I spend on Facebook promotion?” This is akin to asking, “How much should I eat?” or “How much should a hotel room in NYC cost?” Obviously, the answer is, “It depends” – but that doesn’t help you plan, does it? So we’d like to help you think…
The Unspoken Reason Recruiting Content Works

The Unspoken Reason Recruiting Content Works

Beyond the tips, tricks, tactics and hacks for helping you build content that communicates your employer brand, beyond formats and social channels you hope will build brand loyalty, beyond the myriad ways you can measure the content's value, there's one thing that no one talks about - despite it being the most important reason content works. To begin with, can we…
The Recruiting Content Framework

The Recruiting Content Framework

How To Make Sure Your Recruiting Content Will Actually Work Synopsis In the race to better activate an employer brand and attract the best talent, companies are investing in recruiting content. Many decisions go into the creation of effective recruiting content. Making sure that all facets of the decision-making process get their due consideration and align to the strategic objective…
Solving the Ten Biggest Hiring Problems

Solving the Ten Biggest Hiring Problems

Here are two true things: You only get answers to the questions you ask and to a person with a hammer, every problem looks like a nail. What does this mean? If you have a recruiting problem, you probably don't have a wide frame of reference on the situation, mostly because you've only worked for a handful of companies. You…
The Only Trick You Need for Social Recruiting

The Only Trick You Need for Social Recruiting

We’ve been hearing stories about how “one simple trick” will double or triple your engagement or your interaction. These tricks fall into two categories: an old trick that doesn’t work any more or a trick that will work once and then put you back (likely in a worse position than before). For example, we need to stop pretending that things…
What We Learned About the #FutureofWork from SXSW 2016

What We Learned About the #FutureofWork from SXSW 2016

From virtual reality and wearable devices to artificial intelligence and machine learning, Craig Knutson from TMP Worldwide's Innovation Lab recaps the emerging trends defining the future of recruitment technology as found at SXSW 2016. He illustrates how these innovative technologies of today are directly impacting the work spaces of tomorrow. 2475
Help Me, Wanda! #9: What is the Difference Between Recruitment Marketing and Marketing?

Help Me, Wanda! #9: What is the Difference Between Recruitment Marketing and Marketing?

Dear Wanda, I attended an HR conference recently and was struck by how often I heard the phrase “recruitment marketing.” Not to be “that guy,” but back in my day, marketing was marketing. Why the sudden distinction between recruitment marketing and marketing? Aren’t we really talking about the same thing? Sincerely, That Guy Dear That Guy, I can guess by…
Help Me, Wanda! #8: Why is My Recruiting Content Not Leading to More Applications?

Help Me, Wanda! #8: Why is My Recruiting Content Not Leading to More Applications?

Dear Wanda, Even as Fortune 100 Company, we’re having trouble finding the right candidates for our jobs. We were told the solution was to invest in content that tells our employer story. So we wrote stories about our offices and our tuition reimbursement program. We invested our time and money, but in the end, the content didn’t translate to an…
Help Me, Wanda! #7: How Do I Get People to Notice My Cool Workspace?

Help Me, Wanda! #7: How Do I Get People to Notice My Cool Workspace?

Dear Wanda, One of our call centers was renovated on Extreme Workspace Makeovers. It’s super modern and sleek looking now, and employee morale is definitely up. I want to show off our cool new space in a way that will entice candidates to apply. I don’t feel posting photos will be enough. What else can I do? Sincerely, Before and…
Help Me, Wanda! #6: How Do I Outrank Indeed?

Help Me, Wanda! #6: How Do I Outrank Indeed?

Dear Wanda, I’m looking for ways to get our career site ranked higher on search engines. My number one goal is to outrank Indeed. If we can be the top search result, we’ll be the first thing candidates click on. What are some ways we can work towards achieving that number one spot? Sincerely, Rising in the Ranks Dear Ranks,…