The Gap

The Gap

There's a vast gap, and it is lowering the percentage of people who accept your job offers. The gap? The gap between what you tell a prospect and what a prospect wants to learn. This isn't a gap between what we say and what they want to hear (we aren't the game-playing type, are we?), but between what little we…
Google+ Is Dead. Long Live Google+

Google+ Is Dead. Long Live Google+

All the rumors are swarming that Google+ is dead. And that would make a lot of sense if you thought G+ was supposed to be a Facebook replacement. It's not. Google+ is something far bigger: a way for you influence Google's search results.

Are You Making This Fatal Content Marketing Mistake?

Are You Making This Fatal Content Marketing Mistake?

There is a mistake a lot of companies make, and I would wager that avoiding this mistake would not only make content marketing strategies more effective, but also make them less expensive. Get this right from the gate, and you’ll be able to launch your content marketing project far sooner. The mistake is that most people treat content marketing like…
Predictions for the Future of Digital Talent Acquisition

Predictions for the Future of Digital Talent Acquisition

Here's our three-part piece of predictions for the future of digital acquisition, published the week of May 20, 2014 on ERE.net. Not surprisingly, the three areas covered were: Part One: Content Most of the content being created recently is “fast content.” Fast is a reference to the speed of its use, not in the speed of its creation. It’s like fast…
Recruiting From Inside The Noise

Recruiting From Inside The Noise

There are four means by which your recruiting message can stand out from all that noise. They can be used individually, or they can be used in tandem to make sure your message doesn’t just stand out, but sings.

Swipe Left, Swipe Right

What happens if instead of thinking big, we start to think very very small? What if instead of collecting and considering massive amounts to data, talent acquisition just looks at a small slice of data? Sounds like what dating app hit Tinder is doing.

The Power of Positioning: You Don’t Have To Be Scared of Google

In the same way that Target and Walmart show off their positioning via subtle and not-so-subtle cues within all their marketing materials, what you are saying in your job descriptions, career site, and talent acquisition collateral tells people what your position is, either for the company, the department or the role.