Talent Board’s 2016 North American Candidate Experience Research Report is Here

Talent Board’s 2016 North American Candidate Experience Research Report is Here

  Guest blog: Kevin Grossman, Talent Board Although the holidays already seem like a lifetime ago, it’s yet again the most wonderful time of the year – when Talent Board releases its signature talent acquisition research into the best practices, platforms, and processes that enable companies to provide an amazing recruiting experience to their job candidates. Download the 2016 Talent…
What the Super Bowl Commercials Can Teach Us About Employer Branding

What the Super Bowl Commercials Can Teach Us About Employer Branding

For football fans, the Super Bowl is the most anticipated game of the year, where people across the United States and world gathered around their TV screens yesterday to find out which team will be crowned the season’s NFL champion. For most of us, the Super Bowl is always a must-watch experience to find out which commercials everyone will be…
5 Steps to Plan Your 2017 Employer Brand Activation Strategy

5 Steps to Plan Your 2017 Employer Brand Activation Strategy

Regardless of how you feel 2016 went, its time to get ready for 2017. To attract and persuade talent to join your organization, you need to not only invest in your employer brand, you need to establish a smart strategy to maximize that investment. Based on our research, research from other sources, and examples spanning many different companies, here are…
ROI: Return On Interesting

ROI: Return On Interesting

Can you think of anything more boring than a job description? Some things come close, like the title agreement on your house or Major League Baseball’s insistence that you not talk about or share the game in any way. But at least those things, while deeply boring, are discussing important or interesting ideas. A job description is boring and dull…
The Facebook Recruiting Bible

The Facebook Recruiting Bible

12 years after Facebook launched, recruitment marketing still doesn’t quite know how to think about Facebook. I still go to meetings where legacy thinking drives expectations and conversations (“I read that we had to publish once a day” or “I thought social traffic was free or virtually free” and even the dreaded, “Can we make that go viral?”). Everyone seems…
Reinventing Recruitment Marketing

Reinventing Recruitment Marketing

A Manifesto in 20 Theses Bit by bit, little by little, the recruitment marketing world looks less and less like it used to. Your job has changed. The expectations have changed. The tools have changed. Three years ago, you never heard of Snapchat, Tinder, Bumble, Slack, podcasts, programmatic ads, bots, augmented reality, machine learning, big data, crowdsourcing, crowdfunding, drones, Alexa,…
Are We Being Blinded by Recruiting ROI?

Are We Being Blinded by Recruiting ROI?

One of the most interesting elements of marketing is how the way we market to others is almost completely different from how we would want to be marketed to. Who among us would choose to place ourselves on unending email lists? Or seen an ad and wondered, “What did I do that made them think I would want to see…
The New Recruitment Marketing Funnel

The New Recruitment Marketing Funnel

Four bajillion years B.C., when marketers roamed the earth trying to extol the values of Thunk-brand clubs (“Don’t go hunting and gathering without it!”), the marketing funnel was born. Surely, by now, in all its shapes and sizes, you are deeply familiar with the funnel, which describes the decision-making process, regardless of whether you are deciding on a breakfast cereal…
Nine Ways to Make Better Job Descriptions Today

Nine Ways to Make Better Job Descriptions Today

It’s almost too easy to make fun of (or simply lament) the state of modern job descriptions. Or rather, how little they’ve changed in the last 40 years while the rest of the world keeps spinning forward. Given how strongly we rely on these legal-documents-turned-recruiting-tools, maybe we should light a match rather than curse the darkness. Rather than demand everyone…