Talk Amongst Yourselves

Talk Amongst Yourselves

Let Your Employees Talk About Themselves for Greater Engagement Chances are you think you’re a pretty interesting person. Why else would you Instagram that photo of your award-winning holiday-themed desk at work? Or share your company blog post – the one where you talk about how to engage employees? If that sounds familiar, you’re not alone. It turns out everyone…

Your Last Talent Acquisition Dollar

It’s the end of the year and that means that if you aren’t thinking about the tactics for next year, you’re definitely reviewing the past year to see what worked and what didn’t. I love this time of year, because the hustle and bustle eases and we can all take a big deep breath and reflect on the plan. Instead…

Content Marketing Predictions for Talent Acquisition in 2015

“2015 is the year content subsumes marketing and brands realize that content is the atomic particle of every aspect of marketing.”– Shane Snow, Contently It’s old hat to say that Amazon CEO Jeff Bezos defined “brand” as what people say about you when you aren’t in the room. But even if that’s true, Bezos has only identified the situation without…
Content: More Ways to Attract and Engage Candidates

Content: More Ways to Attract and Engage Candidates

Most career sites cater to the low-hanging fruit: candidates who were going to apply already. They hope branded searches, job boards and ads are enough to draw in plenty of candidates and engage them, but we know they won't. Content expands your reach to people who don't know who you are, who aren't already fans, and may not even be…
Influencer Marketing for Talent Acquisition

Influencer Marketing for Talent Acquisition

What's Your Strategy to Engage Your Influencers? It’s the end of the year. Maybe you are taking a look around at all the work that you and your team did this year and you wonder: What exactly did we do? In the talent acquisition marketing space, you posted a million jobs to thousands of job boards, and worked on your branding,…
Twitter Super Powers for Talent Acquisition

Twitter Super Powers for Talent Acquisition

Are You Tweeting Your Potential Employees Away? There’s no denying that I love Twitter. And I know a lot of you do, too. With 284 million registered users, its a perfect place to look for candidates, especially those active in their industries and are thought leaders. Recently, I can’t help but notice that a lot of people are trying to…
Get More Applications from One Ad

Get More Applications from One Ad

Sometimes, we get a little abstract on this blog. A little ethereal. Even a little theoretical. Not today. Today, we get simple. Really simple. Right now, you have an ad (banner, SEM ad, promoted job, etc.) that you really need to succeed. Maybe it’s because it’s a crucial position, or because your efforts to date have resulted in some pretty…
‘Would You Rather?’ The Game that Talent Acquisition Plays Every Day

‘Would You Rather?’ The Game that Talent Acquisition Plays Every Day

“Would you rather?” is the ultimate car ride game. If you’ve never played before, it works like this: One person dares another to choose between two equally horrible paths that both end in a less-than-ideal situation. For example, you can ask, “Would you rather have a third eye or a third arm?” Or “Would you rather have a permanent clown…
The Difference Between SEO and PPC/SEM: A Military Approach

The Difference Between SEO and PPC/SEM: A Military Approach

In order to attract valuable, on-target views of your job postings, you spend a lot of time and money on talent acquisition tactics. Primarily among these tactics are pay-per-click strategies that include banners, search engine marketing, social ads and the like. We love PPC (an its cousin SEM, or search engine marketing) because it generally gets the job done –…
Recycle Your Content

Recycle Your Content

Take a moment and think about it: You are spending a lot of time and money preparing, strategizing and executing some sort of social media plan for your company. Your hope was that social media would generate awareness, increase audience reach and ultimately, convince more people to click the “apply” button. But are you getting the results you expected? Chances…