Attracting Top Talent: Only A Fool Competes On Price

Over at ZoomForth's blog, we posted about how competing on salary is a fool's errand: Establishing meaningful value for the candidate will trump high salaries more often than not. "Let’s assume you need to hire a team of developers for your company and have an average salary to offer. You might assume you’ll be left hiring fourth-stringers and people who…

Here’s Proof That Content Will Bring You The Most Important Job Applicants

From our post in EREmedia.net: Content is far more effective at encouraging applications for those with the most experience and helps entry-level applicants self-select out of the process. You see, usually when we talk about the power of content in recruitment marketing to attract candidates and drive applications, we have to do so in abstractions. Those of us who think…
Moms Know Best: 9 Truths Our Moms Taught Us About Recruitment Marketing

Moms Know Best: 9 Truths Our Moms Taught Us About Recruitment Marketing

I know what this post looks like. One of those articles that strings together two disparate ideas for the purposes of getting you to click. I promise you, it isn’t. Over the course of this blog post, my inbound marketing team members and I will prove to you that moms are the original recruitment marketers, and that their advice is…
What Makes a Successful Campus Attraction Campaign?

What Makes a Successful Campus Attraction Campaign?

Having worked on a range of on-campus graduate experiences over the last 15 years, from life-size fibreglass horses (for Lloyds TSB) and interactive touchscreens (BAML) to helicopter simulators (Thales) and oxygen bars (Accenture) AIA Worldwide/TMP Worldwide have developed a great breadth of knowledge into what works on campus and what doesn’t. Below are the top five reflections, gained from our…
Periscope for Recruitment Marketing

Periscope for Recruitment Marketing

On this edition of Strategist's Chalkboard: Inbound Marketing Manager Dave Hennessy shows you how to use live-streaming mobile app Periscope and offers suggestions for recruitment marketers looking to share ephemeral content as part of their recruitment marketing content strategy.
Jordan Spieth’s 3 Lessons on Employment Branding

Jordan Spieth’s 3 Lessons on Employment Branding

So, here I am writing a blog entry about a topical event and relating it back to my professional experience. I swore I’d never do that, and yet when I was watching Jordan Spieth’s press conference after winning The Masters yesterday, I was inspired by one small quote: "It's a game of integrity." A 21-year-old man who just won golf’s…
5 Steps to Building a Social Media Recruitment Strategy

5 Steps to Building a Social Media Recruitment Strategy

Social media is no longer just social. Facebook, Twitter, LinkedIn and other emerging platforms are being used by job seekers to network and plan their next career move. With the transparency inherent in social media, employers can learn about candidates like never before. Unlike a resume, social platforms can give you a comprehensive picture of whom you’re hiring. But this…
Yes, Content Can Save Job Descriptions

Yes, Content Can Save Job Descriptions

Job descriptions, those horribly written, barely comprehensible strings of roughly 500 words of stuff that only barely resembles reality if you squint hard, are the coin of the realm in the recruiting world. And no matter how much we complain about them to each other, they remain as unchanging as a rerun. Not only do they persist, but recruiters and talent…
The Best Practice Is To Ignore Best Practices

The Best Practice Is To Ignore Best Practices

We’ve all seen the articles entitled “Social Media Best Practices,” “Best Practices for Twitter,” and “Best Practices for Brands Online” that promise wild success for all who heed their tips. But there’s bad news: you won’t get wild success from the vast majority of those articles. Tweeting at the peak tweet time, creating a hashtag campaign or soliciting for Likes…