‘Would You Rather?’ The Game that Talent Acquisition Plays Every Day

‘Would You Rather?’ The Game that Talent Acquisition Plays Every Day

“Would you rather?” is the ultimate car ride game. If you’ve never played before, it works like this: One person dares another to choose between two equally horrible paths that both end in a less-than-ideal situation. For example, you can ask, “Would you rather have a third eye or a third arm?” Or “Would you rather have a permanent clown…
Six Tips to Step Up Your SEM Game

Six Tips to Step Up Your SEM Game

Building a strong search engine marketing strategy doesn’t happen overnight – just ask our SEM team here at TMP Worldwide. The team knows all too well that SEM is a long-term process that requires plenty of patience and persistence. The results, however, are definitely worth the wait. Thanks to well-crafted SEM strategies, our team is able to leverage clients’ websites…
Seven Things You Need to Know about SEO

Seven Things You Need to Know about SEO

No matter what you've been hearing lately, search engine optimization (SEO) still matters. A lot. It drives higher brand awareness and leads to lower cost per hire. But the fact that it has been around a long time leads many in the talent acquisition space to think they know everything about SEO. So we asked our Inbound Marketing Team to…

Building An Employer Brand: Who’s Telling Your Story?

Getting other people to tell the story of why your company is a great place to work can be an effective recruiting strategy. For passive and active candidates who want to learn more, what better way than to get information from people who live the experience every day? Read the entire article on Recruiting Daily
Six Things You Need to Know About Content and Social

Six Things You Need to Know About Content and Social

We asked our Inbound Marketing team what one change people can make in their talent acquisition social media strategy to dramatically increase its value. Some answers are broad, but some are specific. Below, you can read the wisdom of more than 20 combined years of social media experience and take advantage of what they’ve learned. Dave Hennessy: Tell a Story Always…
Attraction, Engagement and the Ingredients of a Great Story

Attraction, Engagement and the Ingredients of a Great Story

The lives of two friends are threatened by a strange new force in the world. Leaving their old lives behind, they set out on a journey to an unfamiliar new world, where they make new friends, confront many challenges, learn a great deal about themselves and what they are capable of, and ultimately triumph. If you’ve seen the Internship you…
Sums, Sex and Employer Brand Metrics

Sums, Sex and Employer Brand Metrics

Forget that Great Barrier Reef job, the sexiest jobs in the 21st century will be in data science.  This was the prediction made by Thomas Davenport and D.J. Patil in the Harvard Business Review. They should know. They’re data scientists. They crunched the numbers and they came out sexy.

The following post suggests 10 steps you can take to introduce 'full-cycle' metrics and linkages that will enable you to shift the overall focus of your employer brand marketing activities from short term cost considerations to the longer value you’re adding to business performance. As a result you’ll also be more able to secure the necessary investments required to make a lasting difference. Sexy indeed.  

 

The Talent Acquisition Gym

The Talent Acquisition Gym

The best digital talent acquisition tactics aren't achieved once, they need to be repeated over and over. You don't get fit exercizing once, you get strong and powerful going to the gym over and over. Welcome to the talent acquisition gym!

The Gap

The Gap

There's a vast gap, and it is lowering the percentage of people who accept your job offers. The gap? The gap between what you tell a prospect and what a prospect wants to learn. This isn't a gap between what we say and what they want to hear (we aren't the game-playing type, are we?), but between what little we…
SEO Still Matters

SEO Still Matters

You might assume that we can stop worrying about SEO for talent acquisition and your career site. Wrong! Whether it's all about lowering your overall talent budget or seeking higher quality candidiates, Google and SEO still matter. A lot.