All the rumors are swarming that Google+ is dead. And that would make a lot of sense if you thought G+ was supposed to be a Facebook replacement. It's not. Google+ is something far bigger: a way for you influence Google's search results.
Here's an idea for your talent acquisition social strategy: if you try to talk to people in smaller groups, will they engage more? We looked at the data and discovered that yes, they do engage more. Some times a great deal more.
If you think your homepage is the most important page on your career site, you are missing a huge opportunity to tell your brand story to a majority of your visitors.
There are four means by which your recruiting message can stand out from all that noise. They can be used individually, or they can be used in tandem to make sure your message doesn’t just stand out, but sings.
What happens if instead of thinking big, we start to think very very small? What if instead of collecting and considering massive amounts to data, talent acquisition just looks at a small slice of data? Sounds like what dating app hit Tinder is doing.
There is a single idea that makes every other social media tactics and strategy far more effective, one idea that rules them all, so to speak. If you ignore it, your content will never get the engagement and action that you want.
In the same way that Target and Walmart show off their positioning via subtle and not-so-subtle cues within all their marketing materials, what you are saying in your job descriptions, career site, and talent acquisition collateral tells people what your position is, either for the company, the department or the role.