Carnival of HR – Veteran Recruitment Edition!

Carnival of HR – Veteran Recruitment Edition!

This month we’re pleased to guest host the longstanding Carnival of HR series. Started in 2007 by Suzanne Lucas a.k.a. the Evil HR Lady, the Carnival of HR is dedicated to bringing together the best posts from the HR blogging community. Currently, the Carnival of HR is managed by Shauna Moerke a.k.a. the HR Minion. For July, we’re taking on…

The Recruiter’s Guide to Inbound Marketing

Over at Recruiter.com, Matthew Kosinski interviewed Meshworking's James Ellis about new data and insights surrounding the changing world of recruiting: So it makes sense that job seekers are now taking longer to make decisions about where they apply. They have access to more information, and they’re using that information to make smart career decisions for themselves. “There’s so much content…

Attracting Top Talent: Only A Fool Competes On Price

Over at ZoomForth's blog, we posted about how competing on salary is a fool's errand: Establishing meaningful value for the candidate will trump high salaries more often than not. "Let’s assume you need to hire a team of developers for your company and have an average salary to offer. You might assume you’ll be left hiring fourth-stringers and people who…

Here’s Proof That Content Will Bring You The Most Important Job Applicants

From our post in EREmedia.net: Content is far more effective at encouraging applications for those with the most experience and helps entry-level applicants self-select out of the process. You see, usually when we talk about the power of content in recruitment marketing to attract candidates and drive applications, we have to do so in abstractions. Those of us who think…
Dude, Where’s My 401k? Millennial Talent Acquisition is Not One Size Fits All

Dude, Where’s My 401k? Millennial Talent Acquisition is Not One Size Fits All

You’ve read about them, seen their selfies, or maybe you’ve been called one: The Big M, Millennial. Not that long ago it was believed millennials’ sole motivation was beer and foosball, but evidence to the contrary has been popping up all over the internet. It turns out it’s not all about fun work events, happy hours, or standing desks. Good…
Can’t Get Enough: Recruiting with Addictive Content

Can’t Get Enough: Recruiting with Addictive Content

Addictive content isn’t exclusive to big-money Hollywood hot shots – it’s thought up by people who know what they want to do and how they want to do it. You can be one of those people. In this three-part video series, Dave Hennessy tells you everything you need to know about creating content that your candidates crave. Each video contains…
Did Recruitment Marketing Feel the Effects of SEO Mobilegeddon?

Did Recruitment Marketing Feel the Effects of SEO Mobilegeddon?

UPDATE: After a full month’s worth of traffic data, we wanted to take a look back to see what the effect on our sample was. The gap in Google Organic Search traffic was a bit wider than after the first week, and still favored the mobile friendly sites. The 50 responsively designed sites saw an average of increase in Google…
Moms Know Best: 9 Truths Our Moms Taught Us About Recruitment Marketing

Moms Know Best: 9 Truths Our Moms Taught Us About Recruitment Marketing

I know what this post looks like. One of those articles that strings together two disparate ideas for the purposes of getting you to click. I promise you, it isn’t. Over the course of this blog post, my inbound marketing team members and I will prove to you that moms are the original recruitment marketers, and that their advice is…
Smartphone Spielberg

Smartphone Spielberg

Video Content Drives Applications Our brains are wired at a chemical level to pay attention to things that move. It’s what kept us safe from predators, enemies and errant hockey pucks. That attraction to things that move is one of the reasons why video is so effective at drawing and keeping people’s attention. Pages with video have far higher visit…