Building An Employer Brand: Who’s Telling Your Story?

Getting other people to tell the story of why your company is a great place to work can be an effective recruiting strategy. For passive and active candidates who want to learn more, what better way than to get information from people who live the experience every day? Read the entire article on Recruiting Daily
Attraction, Engagement and the Ingredients of a Great Story

Attraction, Engagement and the Ingredients of a Great Story

The lives of two friends are threatened by a strange new force in the world. Leaving their old lives behind, they set out on a journey to an unfamiliar new world, where they make new friends, confront many challenges, learn a great deal about themselves and what they are capable of, and ultimately triumph. If you’ve seen the Internship you…
Sums, Sex and Employer Brand Metrics

Sums, Sex and Employer Brand Metrics

Forget that Great Barrier Reef job, the sexiest jobs in the 21st century will be in data science.  This was the prediction made by Thomas Davenport and D.J. Patil in the Harvard Business Review. They should know. They’re data scientists. They crunched the numbers and they came out sexy.

The following post suggests 10 steps you can take to introduce 'full-cycle' metrics and linkages that will enable you to shift the overall focus of your employer brand marketing activities from short term cost considerations to the longer value you’re adding to business performance. As a result you’ll also be more able to secure the necessary investments required to make a lasting difference. Sexy indeed.  

 

The Talent Acquisition Gym

The Talent Acquisition Gym

The best digital talent acquisition tactics aren't achieved once, they need to be repeated over and over. You don't get fit exercizing once, you get strong and powerful going to the gym over and over. Welcome to the talent acquisition gym!

The Gap

The Gap

There's a vast gap, and it is lowering the percentage of people who accept your job offers. The gap? The gap between what you tell a prospect and what a prospect wants to learn. This isn't a gap between what we say and what they want to hear (we aren't the game-playing type, are we?), but between what little we…
SEO Still Matters

SEO Still Matters

You might assume that we can stop worrying about SEO for talent acquisition and your career site. Wrong! Whether it's all about lowering your overall talent budget or seeking higher quality candidiates, Google and SEO still matter. A lot.

Walk It Back: The Content Value Litmus Test

Now I believe in content, but I don’t believe it will cure baldness. It can help organizations tell their story and make a compelling case as to why someone should want to work for them, but it can’t just be applied like pixie dust, making everything it touches magically better. You need to do it right. There is a simple…
Google+ Is Dead. Long Live Google+

Google+ Is Dead. Long Live Google+

All the rumors are swarming that Google+ is dead. And that would make a lot of sense if you thought G+ was supposed to be a Facebook replacement. It's not. Google+ is something far bigger: a way for you influence Google's search results.

Are You Making This Fatal Content Marketing Mistake?

Are You Making This Fatal Content Marketing Mistake?

There is a mistake a lot of companies make, and I would wager that avoiding this mistake would not only make content marketing strategies more effective, but also make them less expensive. Get this right from the gate, and you’ll be able to launch your content marketing project far sooner. The mistake is that most people treat content marketing like…