Help Me, Wanda! #3: How Do I Respond to the Haters?

Help Me, Wanda! #3: How Do I Respond to the Haters?

Dear Wanda, The social media monitoring strategy at my company states that my team must respond to every single negative comment or review left on our social channels, especially our Glassdoor profile. I’m concerned about this approach for many reasons. We’ve all seen the dark side of what happens when companies engage too much online. I don’t want our company…
Help Me, Wanda! #2: A More Honest Job Description?

Help Me, Wanda! #2: A More Honest Job Description?

Dear Wanda, My company needs to fill a Satellite Installation Technician position. I’ve written a job description I feel adequately and truthfully explains the functions of the job. Every time I bring it to my boss for final approval, she says I need to revise it in a way that “won’t scare off candidates.” I have tried to incorporate her…
Help Me, Wanda! #1: Breaking Away From Stock Photos

Help Me, Wanda! #1: Breaking Away From Stock Photos

Dear Wanda, I work for a small health care company, and we don’t have the budget to purchase images for recruitment marketing purposes. I’ve exhausted all the images on the free image databases, and anyway, the ones I’ve used look very stock. Nothing I’m finding represents the smart, funny, talented people I work with or our unique vantage point (our…
The Five P’s of Employee-Generated Content

The Five P’s of Employee-Generated Content

Dollar for dollar, there is nothing more powerful, authentic, and compelling than employee-generated content. It can tell a direct and immediate story that cuts through marketing-speak and establishes a direct perspective on the role, location or brand. That said, EGC isn’t easy. Many, many, many companies assume if they simply ask their employees to participate; it will only be a…
Is there too much recruiting content?

Is there too much recruiting content?

In the content marketing space, there is a lot of conversation about how we are living in “a content glut,” or even “peak content.” These statements are often paired with stats, like the two million blog posts published every day. In a world where we publish a million more minutes of video than we could ever consume in a day,…
Five Books (not about recruiting) for Recruiters

Five Books (not about recruiting) for Recruiters

There aren’t many recruiting books published each year. Having already read Laszlo Bock’s book on Google’s hiring philosophy (as we all have by now), you might be wondering what books you should read next, to help your organization attract and hire the best talent. For your consideration, here is a collection of non-recruiting books that will help you and your…
Recruiting’s Magic Bullet?

Recruiting’s Magic Bullet?

Every year, we look to squeeze pennies out of existing ad buys, branching into predictive analysis and retargeting, but so is our competition. Overall, it feels like we’re working twice as hard just to stay in place. Someone keeps pressing the “faster” button on the treadmill and we’re sweating harder to go nowhere new. But an ad is a very…
Recruiting Content Is Purple Squirrel Food

Recruiting Content Is Purple Squirrel Food

I bet you’ve already noticed how much harder it has gotten in the last year or two. The economy is improving, so everyone’s willing to look for a new job, so your hiring managers assume it must be the time to start looking for purple squirrels – those crazy-good candidates with such strange combinations of skills or rare quality levels…
Digital Recruitment Marketing Predictions for 2016: Part 3

Digital Recruitment Marketing Predictions for 2016: Part 3

This is part three in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, predicts that 2016 will be all about data (like it should be every year). 6: Software as a service will have to be relied on more…
Digital Recruitment Marketing Predictions for 2016: Part 2

Digital Recruitment Marketing Predictions for 2016: Part 2

This is part two in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, discusses the importance of content marketing, native advertising and more. 4: Content marketing will become a core part of direct sourcing Social media strategies are…