Mobile and Web TV

Advertising Age – MediaWorks – Anne Sweeney: Mobile and Web TV Are the Future
Anne Sweeney co-chair of Disney Media Networks and president of Disney-ABC TV unveiled where we all saw coming…an integration of web tv and mobile marketing. You see iPods and phones with more video capabilities as a standard allowing media to extend itself right to your cell or ipod. It is a little intrusive, but hey, what media isn’t? People find themselves with more “mobile time” to spare than couch or internet time.

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TMP Worldwide
Written by TMP Worldwide

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