A very interesting article in Ad Age that talks about how brands these days have been trying to build trusting relationships with their audience by giving them control. So much control that it may be awfully challenging to try and re-gain back the control needed if they decide to change directions.
One important fact that is evident. Yes it is important that you stay true to who you are. Don’t try and do something for the short term and call it your brand, and becareful not to allow your brand to go with the popular trend. But you got to know who you truly are first. Especially in employer branding.