Fuel Games Blog
One of the leaders of immersive media and advergaming is done out of a company called Fuelindustries. These guys have taken advergaming to the next level by pushing through browser boundaries and bringing console quality games to the web. The work that they did for the Gap with Crispin Porter is priceless…and…well….will definitely keep you watching!
What’s so wonderful about these guys is that they created their own ROI engine that is basically built into their games. Watch out world…I see a global virtual employment simulation game coming soon!