Personalization is big business. Personalized M&Ms, personalized Hershey Kisses, and of course, personalized greeting cards. (I’m waiting for personalized sand – “Make every beach your own! Send away for your 400 billion personalized grains today!”)
And then there is the convergence of brand and personalization (no, I’m not referring to the “your personal brand” phenomena better known as “Okay, now you talk about me,” narcissism. What I’m referring to is best expressed through a book of stamps – the ones that the U.S. Post Office has just issued featuring the aforementioned Hershey’s Kisses.
So as an employment marketer you should be thinking, “what does this have to do with me?” Well, one of the services offered in the private sector is personalized photo stamps. So while I recognize that plain old hand-delivered mail is out of fashion, I would ask you to consider the application of stamps featuring groups of employees in initial or follow-up letters to candidates. Or for that matter, for all your organization’s regular mail. It may be a little out there, but it’s also a novel way to demonstrate employee engagement, employee recognition, and yes, personalization.