Seeing is believing!

We all know that the social networks are popular. The question is just how popular are they? Often, in discussing social networking solutions with clients, I am asked to provide them with Social ROI. It is tough to do since the metrics are vastly different. We are not necessarily measuring clicks and applications, but more often, we need to measure the virality of the message. The ‘buzz” if you will.

I found an interesting video that showcases a project currently underway to visualize the traffic on Facebook. It does not yet yield specific Social ROI, but it does offer the promise of harder data in the future.

It is also just plain cool for a tech-geek like me! I hope you enjoy it.

Want to know more? Reach out to me with a comment here and join the conversation.


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Steven Ehrlich
Written by Steven Ehrlich

Fueled by an addiction (and brand loyalty) to Diet Coke, Steven has spent the past 18 years as a complete "tech geek." As an early adopter of everything from the Apple Newton and the Compact Disc to Satellite Radio and the iPhone, Steven has focused on the use of emerging tools and technologies to enhance both brand articulation and recruitment for a multitude of organizations including Yale University, Exelon, Walmart, and Enterprise Rent-A-Car. Steven is constantly on the move, both in the office and out, working with TMPers and clients alike to explore, develop, and implement strategic initiatives leveraging social media, new technology, and innovative employer brand delivery channels. He is one of the agency's thought leaders and is often found in front of a crowd - large or small - yakking away about some new thing-a-ma-jig or a socially-enabled whos-a-what-sis. At TMP Worldwide, Steven has met some of the brightest, hardest working, and talented people with whom he has ever had the pleasure to work. He is an advocate and brand evangelist for the agency and loves coming to work every day.

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