We all know that the social networks are popular. The question is just how popular are they? Often, in discussing social networking solutions with clients, I am asked to provide them with Social ROI. It is tough to do since the metrics are vastly different. We are not necessarily measuring clicks and applications, but more often, we need to measure the virality of the message. The ‘buzz” if you will.
I found an interesting video that showcases a project currently underway to visualize the traffic on Facebook. It does not yet yield specific Social ROI, but it does offer the promise of harder data in the future.
It is also just plain cool for a tech-geek like me! I hope you enjoy it.
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