Viral Video

I was just discussing the idea of “viral” marketing with a client. They initiated the conversation by saying, “We want you to make us a viral video.” I had to explain to them that “viral” is not made, it just happens. Social media has allowed individuals to drive their own conversations online and viral happens because people want to “talk” about what they have just seen. They want to share it with friends because the content of the viral video often makes them laugh. Laughter is something that is great anytime, but is best when shared with others.

I am still, for some unknown reason, in a turkey-induced fog and Mondays are just tough. I need a jump-start and I thought I would share some of my favorite viral videos with you since the laughter will help me get going. You have probably seen most of these but if you haven’t, I hope you like them. Enjoy!

Want to know more? Reach out to me with a comment here and join the conversation.


The Evolution of Dance


Flagpole Sitta (this one resulted in a deluge of resumes being submitted to the company)


Asian BSB


Again and Again





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Steven Ehrlich
Written by Steven Ehrlich

Fueled by an addiction (and brand loyalty) to Diet Coke, Steven has spent the past 18 years as a complete "tech geek." As an early adopter of everything from the Apple Newton and the Compact Disc to Satellite Radio and the iPhone, Steven has focused on the use of emerging tools and technologies to enhance both brand articulation and recruitment for a multitude of organizations including Yale University, Exelon, Walmart, and Enterprise Rent-A-Car. Steven is constantly on the move, both in the office and out, working with TMPers and clients alike to explore, develop, and implement strategic initiatives leveraging social media, new technology, and innovative employer brand delivery channels. He is one of the agency's thought leaders and is often found in front of a crowd - large or small - yakking away about some new thing-a-ma-jig or a socially-enabled whos-a-what-sis. At TMP Worldwide, Steven has met some of the brightest, hardest working, and talented people with whom he has ever had the pleasure to work. He is an advocate and brand evangelist for the agency and loves coming to work every day.

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