I was just discussing the idea of “viral” marketing with a client. They initiated the conversation by saying, “We want you to make us a viral video.” I had to explain to them that “viral” is not made, it just happens. Social media has allowed individuals to drive their own conversations online and viral happens because people want to “talk” about what they have just seen. They want to share it with friends because the content of the viral video often makes them laugh. Laughter is something that is great anytime, but is best when shared with others.
I am still, for some unknown reason, in a turkey-induced fog and Mondays are just tough. I need a jump-start and I thought I would share some of my favorite viral videos with you since the laughter will help me get going. You have probably seen most of these but if you haven’t, I hope you like them. Enjoy!
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The Evolution of Dance
Flagpole Sitta (this one resulted in a deluge of resumes being submitted to the company)
Again and Again