We talk about some of the critical issues that companies need to be aware of when diving into social media. We discussed 4 of them at the 2008 Meshworking conference we had in early June. They were:
– Social relevancy
– On-the Go technology
Here is an example of one of the issues that companies must understand that they need to be a open and transparent as their audience. And the fact that the conversation, good or bad, is extended outside the confines of their corporate website.
Jeremiah started this list of all the incidents that have happened throughout the years of brands getting punk’d by the communities. And the list keeps growing…