Youtube Annotations

YouTube – Interactive card trick

Another way to increase participation with your brand. With the new Google annotations, you can create interactivity with your video content. Allow people the ability to link through to different scenarios, additional content and or more personalized notations right on the video itself. It is in beta right now but it works.

What is nice about this is that you can make any moment within the video, any part within the video linked to or associated to specific branded material you want the audience to know. Employee testimonials no longer have to be so linear, they could link to other employees or video content.

The interactive magician goes beyond the cheezy factor, but it demo’s the idea. Samsung’s campaign for their Instinct phone is quite fun, but challenges the company sensor so I couldn’t show it. aaww.

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TMP Worldwide
Written by TMP Worldwide

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