At least once a day I am asked, “Why should I work with a recruitment advertising agency?” Depending on the person asking the question any, or all, of the following are true:
• Our knowledge and expertise.
• Our ability to develop and execute sound strategies that get results.
• Our ability to save money and negotiate added-value on media plans.
• Our purpose-built infrastructure and professional account management teams.
There is, however, a deeper, and potentially more important, answer: “Because we make you uncomfortable.” Now, that is a somewhat disquieting statement, isn’t it? Aren’t agencies supposed to make your life easier? Of course we are, but we also have a responsibility to push you.
Einstein defined “Insanity” as “doing the same thing over and over again and expecting different results.” Today, many recruiting professionals are stuck in a rut, using the same sourcing tools and strategies over and over again, year after year. Why do they do this? Mostly, because these tools and strategies are in their “comfort zone.” These recruiting managers know and understand the tools, have the infrastructure to support their use, and have budgeted for their costs. “We do this because we have always done it,” is no longer a valid reason to engage in a sourcing strategy or recruitment effort.
The recruitment advertising marketplace has shifted dramatically in the past 5 years, and it continues to do so at an ever-increasing pace. The impending Baby-Boomer retirements and the emergence of Generations X and Y have changed the landscape. New tools and technologies have been developed to help recruiting professionals drive efficiencies in sourcing and recruiting. The adoption rates for these tools are growing, just not as quickly as one might think. Many recruiting managers are interested in trying new ideas and tools, they just do not know how, and more importantly, they cannot risk failed ROI on the project.
This blog will be a forum in which I will continually challenge the status quo. I will encourage my readers to take the leap of faith and push the limits of their own discomfort zones particularly regarding interactive strategies and Web 2.0. Together, we will find new tools and technologies that will make recruiting more engaging and more efficient. Please, join me on the journey.