A Helping Hand

In the past few days I have encountered, more frequently than usual, people who I like to describe as “Socialmediaphobic.” They all ask me the same questions – “Why Facebook?” “How does one use LinkedIN?” “What is Twitter?” (many seem to think the word “Twitter” is some form of new derogatory term for someone of diminished intelligence derived from the Latin for “twit.”)

My answer varies depending on the specific social media referenced in the question, but my closing statement is always the same: “You should go set up an account and try it (whichever media) out.”

I understand the reticence and fear surrounding the use of social media by some. If you need help setting up your account, ping me on the blog and I will walk you through it. We can also discuss the whys and hows of using the sites for recruiting and branding.

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Steven Ehrlich
Written by Steven Ehrlich

Fueled by an addiction (and brand loyalty) to Diet Coke, Steven has spent the past 18 years as a complete "tech geek." As an early adopter of everything from the Apple Newton and the Compact Disc to Satellite Radio and the iPhone, Steven has focused on the use of emerging tools and technologies to enhance both brand articulation and recruitment for a multitude of organizations including Yale University, Exelon, Walmart, and Enterprise Rent-A-Car. Steven is constantly on the move, both in the office and out, working with TMPers and clients alike to explore, develop, and implement strategic initiatives leveraging social media, new technology, and innovative employer brand delivery channels. He is one of the agency's thought leaders and is often found in front of a crowd - large or small - yakking away about some new thing-a-ma-jig or a socially-enabled whos-a-what-sis. At TMP Worldwide, Steven has met some of the brightest, hardest working, and talented people with whom he has ever had the pleasure to work. He is an advocate and brand evangelist for the agency and loves coming to work every day.

1 Comment

  1. LMH

    Totally agree. You “can’t knock it until you try it”. We (in our 30’s) can’t imagine life without cell phones anymore. Similar feelings for the next generation will surely exist about texting and twittering — it’s their playground, hangout, network.

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