In the past few days I have encountered, more frequently than usual, people who I like to describe as “Socialmediaphobic.” They all ask me the same questions – “Why Facebook?” “How does one use LinkedIN?” “What is Twitter?” (many seem to think the word “Twitter” is some form of new derogatory term for someone of diminished intelligence derived from the Latin for “twit.”)
My answer varies depending on the specific social media referenced in the question, but my closing statement is always the same: “You should go set up an account and try it (whichever media) out.”
I understand the reticence and fear surrounding the use of social media by some. If you need help setting up your account, ping me on the blog and I will walk you through it. We can also discuss the whys and hows of using the sites for recruiting and branding.