For several years now, I have been pontificating on the critical importance of mobile devices in terms of the next generation of recruitment. Mobile devices are ubiquitous and offer organizations the opportunity to – quite literally – put their messages in the palms of their candidates’ hands. Mobile phones are personal – we don’t share them with others. They are always on – unless we are on airplanes and even that is starting to change. They are almost always within arms’ reach – and if they are not some of us begin to panic.
Mobile phones are powerful tools for the communication of employer brand messages and we are seeing that mobile phones are increasingly social. In July of 2008 6.4 million Americans used social networks (Facebook, Twitter, LinkedIn, etc) on their mobiles. In July 2009, that number had nearly tripled to 18.3 million.
Today, companies MUST develop a mobile strategy for talent attraction and engagement. Leveraging mobile search, mobile video, and mobile career sites along with social media is the next evolution in the employment communications world.
I have often tried to put the impact of mobile in perspective and I found that Newsweek did a very nice job describing the mobile evolution in a video from their ‘Sum Total’ series. Check it out below.
Let me know what you think.
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