Mobile Matters

For several years now, I have been pontificating on the critical importance of mobile devices in terms of the next generation of recruitment. Mobile devices are ubiquitous and offer organizations the opportunity to – quite literally – put their messages in the palms of their candidates’ hands. Mobile phones are personal – we don’t share them with others. They are always on – unless we are on airplanes and even that is starting to change. They are almost always within arms’ reach – and if they are not some of us begin to panic.

Mobile phones are powerful tools for the communication of employer brand messages and we are seeing that mobile phones are increasingly social. In July of 2008 6.4 million Americans used social networks (Facebook, Twitter, LinkedIn, etc) on their mobiles. In July 2009, that number had nearly tripled to 18.3 million.  

Today, companies MUST develop a mobile strategy for talent attraction and engagement. Leveraging mobile search, mobile video, and mobile career sites along with social media is the next evolution in the employment communications world. 

I have often tried to put the impact of mobile in perspective and I found that Newsweek did a very nice job describing the mobile evolution in a video from their ‘Sum Total’ series. Check it out below.

Let me know what you think.

Want to know more? Reach out to me with a comment here and join the conversation.

SZE

Steven Ehrlich
Written by Steven Ehrlich

Fueled by an addiction (and brand loyalty) to Diet Coke, Steven has spent the past 18 years as a complete "tech geek." As an early adopter of everything from the Apple Newton and the Compact Disc to Satellite Radio and the iPhone, Steven has focused on the use of emerging tools and technologies to enhance both brand articulation and recruitment for a multitude of organizations including Yale University, Exelon, Walmart, and Enterprise Rent-A-Car. Steven is constantly on the move, both in the office and out, working with TMPers and clients alike to explore, develop, and implement strategic initiatives leveraging social media, new technology, and innovative employer brand delivery channels. He is one of the agency's thought leaders and is often found in front of a crowd - large or small - yakking away about some new thing-a-ma-jig or a socially-enabled whos-a-what-sis. At TMP Worldwide, Steven has met some of the brightest, hardest working, and talented people with whom he has ever had the pleasure to work. He is an advocate and brand evangelist for the agency and loves coming to work every day.

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