Cell Your Jobs

Hospitals across the nation are beginning to embrace mobile technology and implement mobile systems of communication within their organizations. One such hospital rolled out an iPhone platform for its’ nurses this summer.  The mobile technology allowed for critical care alarms to be sent to nurses and enabled these employees to make voice calls and send and receive text messages.  Hospital executives say using iPhones as a medium of communication resulted in nurses’ ability to respond to patients faster and reduced the number of overhead pages by 78%

While it’s certainly beneficial that mobile technology provides opportunities for improved operations, it’s also vital to realize these efforts provide a unique opportunity to enhance recruitment efforts.  If your healthcare organization has adopted new media technologies, it’s imperative to include these initiatives while selling and promoting your vacancies to job candidates.

Tout your organization’s use of technology.  Healthcare employees desire to work for innovative organizations that deploy best in class technology.  Candidates are dissuaded from organizations with outdated equipment and lack of materials.  It’s also important to healthcare employees that they be employed by organizations on the cusp of research and development, providing them with opportunities for training and enhancing their skills.  Your organization’s use of mobile technology demonstrates it is not afraid to try new things and advance.    

Promote your organization’s stellar internal communication.  Hospitals utilizing mobile technology receive the added benefit of an increase in and improvement in communication.  For example, nurses equipped with iPhones and Blackberries are provided two-way communication abilities with their co-workers as opposed to one-way communication inherent to pagers. Studies estimate that nurses spend 10 % to 25% of their time tracking down their co-workers.  Mobile technology and social media increases the efficiency of communication with co-workers, patients and patients’ families.  This enables nurses and healthcare employees to spend more time doing what they enjoy most, attending to patients.  Because deploying mobile technology platforms may lessen a nurse’s workload, the number of nurses needed to adequately staff a floor may be decreased, possibly cushioning the blow of the nursing shortage and allowing room in the budget for a potential salary bump for employees.

Sell your organization’s superb patient care.  Mobile technology certainly can improve the manner in which patients are cared for.  Not only do mobile initiatives allow nurses more time for attending, they also ensure the reduction of overhead pages, resulting in a quieter environment for patients to heal.  Many smart phone applications exist that are able to house a patient’s medical history, track their progress, their medication dosage, etc.  The applications help to improve a nurse’s performance and accuracy.  Nurses and healthcare employees want to work for organizations providing superior patient care – that’s most likely why they chose healthcare in the first place. 

Use mobile technology to communicate and interact with candidates.  It’s important to realize that a vast majority of candidates are accessing the internet via their smart phone are receptive to advertising.  According to Neilson, 28% of the mobile web audience is between 25 and 34 years old while 38% are between 35 and 54 years old. A Pew study found that 32% of all Americans have accessed the internet via their cell phone.  Minorities lead mobile technology adoption with the majority of wireless internet users being African American.  Because most people carry their cell phone with them at all times, you’re most likely to reach them in a timely manner.  Candidates may receive your messages even when they are “unavailable”; while they’re in a meeting, traveling, after business hours, etc. Furthermore, the recall rate of ads appearing on iPhones is 41% and 33% for other mobile devices and a third of those recalling the mobile ad will respond to it.  Because more and more candidates are adopting mobile technologies every day, it’s imperative to include these initiatives in your recruitment strategy.

Thomas Delorme
Written by Thomas Delorme

VP, Digital Products & Strategy

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