The Future is…Now.

My friend Tom and I were using iChat on our Macintosh laptops with built-in iSight cameras and Wi-Fi access to share information about upcoming presentations we were both working on. My iPhone rang in the middle of our video chat so I texted the person who had called me and I told them that I would chat with them via IM in a minute.

I started thinking about how, according to my father, he used to have to walk to school, uphill both ways in the snow, carrying pennies and nickels in his pocket so he could pay for lunch and some telephone calls at a pay phone (A pay phone? What is that?)

Tom and I discussed how media has evolved from help wanted signs to classified ads and from online job postings to social media. Tom and I had a good laugh and he shared the video below (from 1981) with me in response to my comments about how the leadership in some media organizations has suffered from a lack of innovation and vision.

Amazing how far we have come. How far will we go? Which media will remain and what will emerge?

What is next in recruitment and employment communications? How will brands evolve and engage?

Want to know more? Reach out to me with a comment here and join the conversation.


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Steven Ehrlich
Written by Steven Ehrlich

Fueled by an addiction (and brand loyalty) to Diet Coke, Steven has spent the past 18 years as a complete "tech geek." As an early adopter of everything from the Apple Newton and the Compact Disc to Satellite Radio and the iPhone, Steven has focused on the use of emerging tools and technologies to enhance both brand articulation and recruitment for a multitude of organizations including Yale University, Exelon, Walmart, and Enterprise Rent-A-Car. Steven is constantly on the move, both in the office and out, working with TMPers and clients alike to explore, develop, and implement strategic initiatives leveraging social media, new technology, and innovative employer brand delivery channels. He is one of the agency's thought leaders and is often found in front of a crowd - large or small - yakking away about some new thing-a-ma-jig or a socially-enabled whos-a-what-sis. At TMP Worldwide, Steven has met some of the brightest, hardest working, and talented people with whom he has ever had the pleasure to work. He is an advocate and brand evangelist for the agency and loves coming to work every day.


  1. Regis

    I wish brands were more concerned about social media.

    I’d love to catch candidates with a daily use tool, then show them jobs related to their personal concern… Difficult to explain in English, but when you come to visit us in Paris that should be easier ^^

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