We talk about how the power of social has changed the way we communicate online. It has changed corporate websites and career sites. Again, the conversation and content no longer is confined within the browser walls of your site. However it is not a one way interaction but a two way exchange. In order for social sites, social widgets to push and pull content from your site, your site needs to be socially enabled. That simply means that the content on your site has social activity:
• Content is sharable
• Jobs are referable
• News alerts are feedable
• Experience is expandable
Content is sharable
As an example, if you have a bunch of employee videos, can people share them with others after they have watched them? Are there social bookmarking abilities with each one? Do they have a comment feature for people to join in on the content? Search engines love bookmarks.
Jobs are referable
Referring jobs is a pretty common thing to do. However consider socially bookmarking and tagging a job description and allow the communities to tap quicker to your opportunities. With search engine optimized job sites, the power to drive to those specific opportunities amplifies.
News alerts are feedable
When you have news alerts or job opportunity alerts that are RSS enabled, or twitter enabled, it only helps establish stronger one to one relationships with those candidates out there who you can continually keep in the loop of your opportunities.
Experience is expandable
Now with all that nice flash and immersive experience that you are building into your career site, why not enable that same experience to be packaged up into a nice sweet widget and placed anywhere throughout the social network communities that are relevant? With the power of mashups, social widgets and yes, mobile apps, you can expand the experience of your site, and actually drive them back to your ats from virtually anywhere you want.