Last week, the agency relations team from Indeed paid a visit to the Waltham/Boston TMP office. Topics of discussion focused on Indeed’s tremendous growth in 2008 (88% increase in traffic), the new Industry Trends feature, and a review of several TMP client campaigns.
Following our meeting, I had the opportunity to catch-up with Indeed co-founder Paul Forster to discuss the company and its continued efforts to become “the most comprehensive job search service on the Web.” My interview with Paul is as follows:
KL: The recruitment marketing industry is seeing a major paradigm shift in job seeking activity, of which Indeed has played a major role. What are your thoughts on why and how this occurred?
Before Indeed.com, it was very hard for job seekers to do a comprehensive job search on the Web. It was a frustrating and time-consuming experience for them to go from one job board to the next, conducting the same search each time, and literally impossible to sift through all the jobs on tens of thousands of different websites.
When we launched Indeed.com in late 2004, we made it easy for job seekers to access – in a single search – millions of jobs from thousands of company websites and job boards. We also made it possible for job seekers to save their searches and be emailed new jobs matching their searches. An additional advantage for job seekers is that we direct them straight to job listings on employer websites to apply for jobs, which simplifies the application process.
We’ve continued to improve our search engine, ensuring that it is the most comprehensive search engine for jobs with the most relevant search results for our users. This has resulted in an explosion of traffic to our site. With over 12 million unique visitors and 200 million page views per month in the US, Indeed is the leading search engine for jobs. It also makes Indeed the leading pay-per-click recruitment advertising network on the Web, driving high volumes of very targeted candidates to employers – in all industries and cities nationwide.
KL: In addition to job postings, Indeed provides salary information and hosts a variety of forums. How valuable is this type of user-generated content to your audience and, has there been any employer-feedback regarding positive/negative comments?
We do two things with salary data from job postings. First, we allow job seekers to search jobs by salary: they can specify an annual salary and search for all jobs that we estimate pay at least that amount. Second, our Salary Search shows job seekers the average salary of jobs matching any job title or skill.These are some of the most popular features of our site.
Our forums are also extremely popular and a resource for job seekers in all fields. We encourage employers to participate in our forums to give job seekers guidance about their company cultures and recruitment processes.
KL: Everyone’s excited about candidate engagement via mobile devices. Does Indeed have any plans to delve into the mobile arena?
Last year we launched a mobile version of Indeed which can be found at www.indeed.com/m – with versions for iPhone, Blackberry and other Smartphones. Usage has grown steadily and we are now seeing well over 100,000 mobile users a month and high levels of engagement per user.
KL: Most of Indeed’s marketing seems to be via word-of-mouth and search engine marketing. Will we be seeing any more traditional branding activities soon?
Our efforts to promote Indeed to job seekers have really been focused online and we’re likely to continue that way. In the current job market, media coverage and word-of-mouth are as important as they’ve ever been for us. However, we’re always looking for new ways to spread the word about Indeed.