Feel Good Item For a Monday. The Power of The Crowd.

This video just puts a smile on my face.  13,500 people in Trafalgar Square singing Hey Jude may not be significant in recruitment at first glance, however, if we dig deeper, we can begin to see how it may have an impact.  Mobile (SMS, MMS, etc.) allowed for the message about the event to spread virally.  Twitter drove participation.  Mobile phones were used to share the experience during the event (see the examples in the video itself).  YouTube was leveraged as a free broadcast platform (at the time of this writing, there have been just 43,298 views) [As of this update on 6/20/09 the video has been viewed more than 717,018 times.]  How can you use mobile technology to allow users to interact with and engage in your employment brand?

Let me know what you think.

Want to know more? Reach out to me with a comment here and join the conversation.


Steven Ehrlich
Written by Steven Ehrlich

Fueled by an addiction (and brand loyalty) to Diet Coke, Steven has spent the past 18 years as a complete "tech geek." As an early adopter of everything from the Apple Newton and the Compact Disc to Satellite Radio and the iPhone, Steven has focused on the use of emerging tools and technologies to enhance both brand articulation and recruitment for a multitude of organizations including Yale University, Exelon, Walmart, and Enterprise Rent-A-Car. Steven is constantly on the move, both in the office and out, working with TMPers and clients alike to explore, develop, and implement strategic initiatives leveraging social media, new technology, and innovative employer brand delivery channels. He is one of the agency's thought leaders and is often found in front of a crowd - large or small - yakking away about some new thing-a-ma-jig or a socially-enabled whos-a-what-sis. At TMP Worldwide, Steven has met some of the brightest, hardest working, and talented people with whom he has ever had the pleasure to work. He is an advocate and brand evangelist for the agency and loves coming to work every day.

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