Google’s new release – SideWiki – is going to fundamentally change the way people interact with websites. In essence, the tool makes every page of every website truly socially enabled. Companies must immediately begin to develop strategies around the management of SideWiki commentary on their career sites – even if the adoption of the tool is slow at first. Those that are prepared to listen to, and engage in, the conversation will be well served. Those that ignore the impact of this tool will find their employer brands at risk of being hijacked, distorted, or diminished. On the flip side, SideWiki has the power to be a significantly positive tool that enhances the dialogue and conversation around well articulated employer brands – literally allowing each and every employee to be a part of the recruiting process by sharing insights, stories, experiences, etc.
One question that I still do not know how to answer is: How will SideWiki impact SEO and SEM? Since Search is such a critical component to a recruiting strategy, we will need an answer to this question quickly.
Jeremiah Owyang posted about SideWiki on his blog earlier today. I think he is absolutely on target with his comments.
How will you prepare for SideWiki?
Let me know what you think.
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