In March, after nine months of negotiations, the U.S. General Services Administration (GSA) signed service agreements with the first qualifying social networks. This created a huge shift in federal operations and is one of the major ways recruitment changed in 2009. Others followed. While mindful of legal concerns, such as employee use for individual pursuits, a number of agencies have officially begun to friend, blog, tweet, post videos and link in. Meanwhile “Web.gov,” which is helping guide the transition has highlighted recruitment as a major application. TMP Government’s digital breakfast seminar on Government 2.0, held at the Partnership for Public Service, drew leading federal HR professionals, intent on finding the “green lights” for recruitment.
Key issues surfaced at TMP Government’s digital breakfast on Government 2.0. Like any new medium, social networks and their numerous cousins have a learning curve. While appreciating the relatively low cost of social networking, agencies are discovering that the new tools require strategic thinking, messaging, creativity and measurement. There is more to come on the recruitment challenges and trends in my upcoming blogs, so check back next week.