10 reasons why Social Media Strategies are like babies

Ok, the topic might be the result of “a little bias” that I have those days (my son Joseph was born a little more than 3 weeks ago) but the more I think of it, the more it strikes me : Social Media Strategies for companies are just like babies for parents.


1/ You actually have no idea why but still, you want one

2/ There is no short term ROI

3/ Once it’s there … it’s there : no “pause” or “mute” button

4/ It’s more demanding than you could ever imagine

5/ Everybody seems to have good “tips” but most won’t work for you

6/ It’s free but will end up costing you a lot of money

7/ There is definitely no such thing as “control”

8/ It’s on 24/7

9/ It has your brand name on it

10/ They all fancy playing with it for a while but no one want to be in charge


Fancy discussing (either babies or Social Media)? Drop me a line!

By the way, I’m sure there are plenty more #socialmediaislikebabies items, I’d love reading yours in the comments of this post.

Thomas Delorme
Written by Thomas Delorme

VP, Digital Products & Strategy


  1. Louis

    And most of all you have to say interesting things for lots of people, be well quoted by Google…and remember everybody can read and watch your social media ! Let’s remind at the first beginning, teenagers, most of all girls, used blog as "private" diaries.
    Some people still dont understand they shouldn’t load all "very private" photos on Facebook, or blogs.
    Social media is a tool, il can be a weapon against its creator.

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