P&G’s EVP for Motherhood: Supporting Olympic Aspiration

The best employer value proposition (EVP) reflects the self-expressive uniqueness of the position. The employee identifies with the role and the orgasnization so fully that their commitment is beyond doubt.

Of course, there is one job that probably comes closest to that description.

Along those lines, P&G has put out another “Thank You, Mom” in preparation for this summer’s UK Olympics. Wieden & Kennedy is the agency, and TMP handles the employer brand side, which picks up on this theme of supporting aspiration. The spot is appropriately called “Best Job.”

If you have any lingering questions about the employer value proposition of motherhood, may we suggest you take out your Kleenex first.


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Thomas Delorme
Written by Thomas Delorme

VP, Digital Products & Strategy

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