The meta of employer branding: Why do we work?

Employer value propositions depend on our understanding of motivations. But what if those understandings aren’t correct? What if we’re selling compensation, benefits and material advancement while job candidates and current employees are looking for meaning, creation and ownership? Speaking at a recent TedX, Duke behavioral economist Dan Ariely shows some experiments that might be worth considering when you’re looking for your organization’s brand attributes.

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Thomas Delorme
Written by Thomas Delorme

VP, Digital Products & Strategy

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