The ad world has been slow to pick up on the fact that, according to the 2010 U.S. census, nine million of our fellow Americans “belong” to two or more races. That’s a thirty-two percent increase since the 2000 census. According to Pew Research, fifteen percent of the marriages in 2010 involved “spouses of a different race or ethnicity from one another,” more than double what it was in 1980.
Yet when General Mills runs a commercial with an interracial family, it still somehow unleashes, as the Wall Street Journal notes, a “storm of controversy.” In fact, the company had to shut down its online comments board because of the hateful responses (though they were a relatively small minority).
Fortunately General Mills is sticking by the ad, a nod to the better selves in all of us.