Posts written by: Alicia Garibaldi

Alicia Garibaldi

About Alicia Garibaldi

Alicia Garibaldi is the author of Employer Branding For Dummies®, Glassdoor Special Edition. She brings 10 years of experience in advertising, marketing and human resources to her role as a Senior Content Marketing Manager for Glassdoor. At Glassdoor, Alicia conducts monthly client training sessions, develops original content marketing assets such as eBooks and videos, and contributes thought leadership pieces to the company's blog and social media channels. Prior to Glassdoor, Alicia worked at award-winning advertising agency Goodby Silverstein & Partners, overseeing the execution of online advertising initiatives for key accounts, including Hewlett Packard, Yahoo! & Sprint.

5 Steps to Ensuring Your Employer Brand is Consistent

5 Steps to Ensuring Your Employer Brand is Consistent

The way a candidate now researches and learns about jobs has changed. Candidates now research job options the same way in which they would decide on where to eat and where to stay for the weekend. Reviews and ratings allow consumers and candidates to make educated decisions to set both them and any business up for success. So what happens…