Posts written by: Allison Kelley

Allison Kelley

About Allison Kelley

Allison Kelley is on the Marketing team at TMP Worldwide Chicago. Since 2009, she has worked to tell brand stories for a variety of industries including nonprofit, HR, digital marketing, small business, entrepreneurship, travel, and B2B. Her work has appeared in The Washington Post and Chicagoist, among others. You can contact Allison at Allison.Kelley@tmp.com or connect with her on LinkedIn.

5 Steps to Building a Social Media Recruitment Strategy

5 Steps to Building a Social Media Recruitment Strategy

Social media is no longer just social. Facebook, Twitter, LinkedIn and other emerging platforms are being used by job seekers to network and plan their next career move. With the transparency inherent in social media, employers can learn about candidates like never before. Unlike a resume, social platforms can give you a comprehensive picture of whom you’re hiring. But this…
Survival of the Fittest: How to Find Candidates that Fit Your Company Culture

Survival of the Fittest: How to Find Candidates that Fit Your Company Culture

People who like their job cite several contributing factors: growth potential, better pay, casual Fridays. But these factors mean nothing if you don’t like the people you work with and believe in what they’re doing. In talent acquisition, this is called “fit.” Depending on how you use it, “fit” could be an industry buzzword, or it could be something that…
5 Ways Recruitment Marketers Can Increase Social Media Impressions

5 Ways Recruitment Marketers Can Increase Social Media Impressions

When it comes to social media impressions, there’s good news and there’s bad news. The bad news is that the social media Godfather, Facebook, doesn’t care about promoting your business. In the past year, repeated tweaks to Facebook’s notorious algorithm have resulted in a decrease in impressions.* This is a problem. Why? Because impressions measure the number of times your…
There’s Something About Headlines

There’s Something About Headlines

Tips on how to turn your headline into the movie hero In the talent acquisition field, you have specific candidate personas you are trying to reach. Understanding these personas informs the acquisition strategy. The same is true in content marketing. There are many styles and approaches to content creation, and more specifically headline writing. Whether you’re crafting a headline for…
Talk Amongst Yourselves

Talk Amongst Yourselves

Let Your Employees Talk About Themselves for Greater Engagement Chances are you think you’re a pretty interesting person. Why else would you Instagram that photo of your award-winning holiday-themed desk at work? Or share your company blog post – the one where you talk about how to engage employees? If that sounds familiar, you’re not alone. It turns out everyone…
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