Posts written by: Allison Kelley

Allison Kelley

About Allison Kelley

Allison Kelley is on the Marketing team at TMP Worldwide Chicago. Since 2009, she has worked to tell brand stories for a variety of industries including nonprofit, HR, digital marketing, small business, entrepreneurship, travel, and B2B. Her work has appeared in The Washington Post and Chicagoist, among others. You can contact Allison at Allison.Kelley@tmp.com or connect with her on LinkedIn.

There’s Something About Headlines

There’s Something About Headlines

Tips on how to turn your headline into the movie hero In the talent acquisition field, you have specific candidate personas you are trying to reach. Understanding these personas informs the acquisition strategy. The same is true in content marketing. There are many styles and approaches to content creation, and more specifically headline writing. Whether you’re crafting a headline for…
Talk Amongst Yourselves

Talk Amongst Yourselves

Let Your Employees Talk About Themselves for Greater Engagement Chances are you think you’re a pretty interesting person. Why else would you Instagram that photo of your award-winning holiday-themed desk at work? Or share your company blog post – the one where you talk about how to engage employees? If that sounds familiar, you’re not alone. It turns out everyone…
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