Posts written by: TMP Worldwide

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What Does a Recruiting Digital Strategist Do?

What Does a Recruiting Digital Strategist Do?

In this episode of the Meshworking podcast, I talk to Dustin Carper, recruiter-turned-digital strategist at TMP Worldwide. We cover a lot of ground, including the definition of digital strategy, how to evaluate a digital strategy, and what ideas are holding most companies back in their search for talent. So enjoy the laid-back wit of Dustin Carper in this 33-minute interview.…

The Social Media Recruiting Myths It’s Time to Put to Rest #socialrecruiting

First, we don’t blame you for believing the myths. They were probably handed down to you by whoever held your position last, maybe someone you look up to and respect. But just because a belief has been held for years doesn’t mean that belief is correct and shouldn’t be challenged. Myths, the well from which best practices spring from, are…
The Two Ways Content Drives Recruiting (and How to Measure its Value)

The Two Ways Content Drives Recruiting (and How to Measure its Value)

If you haven’t already read how content drives awareness and engagement, take a look at some of our previous articles on the subject, including the proof that content compels applications for some of your most selective and hardest-to-hire roles. But what isn’t always obvious is that content has two very specific ways in which it drives your recruiting efforts. This…
SEO, Applications and Recruiting: Podcast Interview

SEO, Applications and Recruiting: Podcast Interview

In the latest episode of the Meshworking Podcast, I talk to Patrick Welch, Digital Strategist and Analyst. In an example of looking at the forest instead of the trees, we talk about what he learned looking at more than 300 career sites, including how the number of published jobs has a massive impact on traffic and how different industries should expect very different…
Employer Branding: An Interview with Elizabeth Denson

Employer Branding: An Interview with Elizabeth Denson

In our first Meshworking podcast, we interview employer brand consultant Elizabeth Denson and have an interesting conversation about what an employer brand is and isn’t, uncovering the difference between an employer brand and employer value proposition, and how a well-understood and well-articulated employer brand has a tangible impact on how easily companies recruit the best talent. Show Notes: Elizabeth references…

The Recruiter’s Guide to Inbound Marketing

Over at Recruiter.com, Matthew Kosinski interviewed Meshworking's James Ellis about new data and insights surrounding the changing world of recruiting: So it makes sense that job seekers are now taking longer to make decisions about where they apply. They have access to more information, and they’re using that information to make smart career decisions for themselves. “There’s so much content…

Attracting Top Talent: Only A Fool Competes On Price

Over at ZoomForth's blog, we posted about how competing on salary is a fool's errand: Establishing meaningful value for the candidate will trump high salaries more often than not. "Let’s assume you need to hire a team of developers for your company and have an average salary to offer. You might assume you’ll be left hiring fourth-stringers and people who…

Here’s Proof That Content Will Bring You The Most Important Job Applicants

From our post in EREmedia.net: Content is far more effective at encouraging applications for those with the most experience and helps entry-level applicants self-select out of the process. You see, usually when we talk about the power of content in recruitment marketing to attract candidates and drive applications, we have to do so in abstractions. Those of us who think…
Measuring the ROI of Content: The Content Impact Index

Measuring the ROI of Content: The Content Impact Index

TL;DR: The impact content has on encouraging prospects to apply is actually measurable, giving you a chance to show exactly how powerful and valuable your recruiting content is. We call it the Content Impact Index. We've long championed the power of content in attracting talent and in convincing interested candidates to apply. You can't rely solely on your job descriptions…
Your Prospects Don’t Trust You

Your Prospects Don’t Trust You

I would bet that you are an honest and forthright person. You don’t cheat at Monopoly, you pay your taxes on time, you’re a decent tipper, you don’t take up two parking spaces at a time, etc. But the second someone starts to look for a job at your company, the trust dissipates like fog as the sun rises. The simple…