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Twitter Super Powers for Talent Acquisition

Twitter Super Powers for Talent Acquisition

Are You Tweeting Your Potential Employees Away? There’s no denying that I love Twitter. And I know a lot of you do, too. With 284 million registered users, its a perfect place to look for candidates, especially those active in their industries and are thought leaders. Recently, I can’t help but notice that a lot of people are trying to…
4 Digital Mistakes Made by Recruiting Marketers

4 Digital Mistakes Made by Recruiting Marketers

Mistake #1: Focusing on their social media audience size Have you bragged about how big your social media audience is lately? Maybe you’ve hit a nice milestone, like ten thousand followers or fifty thousand likes. Maybe you’re in the rarified air of the hundred thousand club, where you can combine all your fans and followers and break into the six…
Yes, Content Can Save Job Descriptions

Yes, Content Can Save Job Descriptions

Job descriptions, those horribly written, barely comprehensible strings of roughly 500 words of stuff that only barely resembles reality if you squint hard, are the coin of the realm in the recruiting world. And no matter how much we complain about them to each other, they remain as unchanging as a rerun. Not only do they persist, but recruiters and talent…
Should Marketing Own Your Career Site?

Should Marketing Own Your Career Site?

Two years ago, I applied for a job at a very well-known retail company. I was applying for some web or marketing job, and I had to run the hour-long ATS application gamut. The futility of having to re-type my resume into a system (again!) – hoping that it wouldn’t fail on some level, that I wouldn’t have to re-re-type…
The Magnifying Glass Strategy

The Magnifying Glass Strategy

Focusing on certain areas does not have to detract from others in your content strategy. I love talking content strategy, especially within the context of the larger talent acquisition and recruiting strategy. But I see the same thing over and over again, and I thought you might appreciate learning about my magnifying glass strategy. The situation is pretty common. If…
Getting Prospects to Decide

Getting Prospects to Decide

Build Your Career Site Around What Really Motivates Prospects' Decisions When someone goes on to your career site, they are thinking about making a decision. That decision you think they are making and the decision they are actually making are usually different, and because of that, you are letting great prospects get away. I’ve looked at a lot of career sites and…
Five Rules to Make Your Promoted Facebook Post Matter More

Five Rules to Make Your Promoted Facebook Post Matter More

By now you know that in order to reach anyone on Facebook, you need to open up your wallet. Whether it's people in your fan base, or people whose interests indicate they should want to work for you, a talent acquisition strategy that uses Facebook without a promotion strategy is like buying a BMW and not bothering to put any…
The End of Social Media in Talent Acquisition?

The End of Social Media in Talent Acquisition?

In The Usual Suspects, Kevin Spacey has a line that the greatest trick the Devil ever pulled was making us think he isn't real. Well, the greatest trick Facebook (and in some ways Twitter) ever pulled was in making you think that Likes are real. Facebook wanted you to think that social engagement for talent acquisition mattered. They worked really…

Your Last Talent Acquisition Dollar

It’s the end of the year and that means that if you aren’t thinking about the tactics for next year, you’re definitely reviewing the past year to see what worked and what didn’t. I love this time of year, because the hustle and bustle eases and we can all take a big deep breath and reflect on the plan. Instead…

Content Marketing Predictions for Talent Acquisition in 2015

“2015 is the year content subsumes marketing and brands realize that content is the atomic particle of every aspect of marketing.”– Shane Snow, Contently It’s old hat to say that Amazon CEO Jeff Bezos defined “brand” as what people say about you when you aren’t in the room. But even if that’s true, Bezos has only identified the situation without…