Social media is a channel, not a strategy. The real question is: what is on your social channel?
About TMP Worldwide
Facebook and Twitter. They are the Adam and Eve of social media. Because they've been around for so long, we feel like we know them so well that we can take them for granted. But we can't. In the years since they became marketing tools, they've undergone a series of changes, some evolutionary, some revolutionary. Knowing who they used to be isn't as useful as knowing who they are now, so let's take a look at the Romulus and Remus of having a reason to stare at your phone.
There’s a low-cost way to increase the value of your website, your existing marketing channels and your recruiters. Spending a little time and energy in this one spot could be the biggest bang for your talent acquisition buck. It would make people take more notice of your jobs, encourage the right people to apply and support your employer brand. It's your job descriptions.
To steal from an old joke, everyone talks about content, but no one does anything about it. More accurately, everyone frets about content for their brand, but no one really builds a strategy. A well-considered content strategy turns a bunch of random dots into a pointillist masterpiece and doesn't have to require months of planning.
Responsive web design is a framework that allows a website to work on large screen devices and small screen devices equally well. But since this advance in user experience comes with a cost, we've picked our favorite three reasons Talent Acquisition and HUman Resources should invest in responsive web design.
While SEO is a critical element in your digital marketing strategy, there will probably come a day some time soon when everyone is properly optimized for search engines. What happens when there's a level playing field and tricks don't push your pages to the top of Google's search results. So we ask, is there life after SEO?
Those big numbers you see at the top of your analytics reports look, feel and smell like real information. But they aren't. They are aggregates and averages, taking the raw materials of insight and throwing them into a blender and then hitting "puree." What looks like information are really lies. And until you as an HR professional learn to think of them as segments, you'll never learn anything useful about your visitors.
Do a search on Google on the term "better analytics" and you'll see 232 million results. In Amazon, there are more than a thousand books that reference better analytics. In this age of "big data" (however you define it), we all know that we are sitting on huge stockpiles of data, most of it gathering virtual dust in some analysis tool because we don't take action.
At some point, someone has probably told you about the magical number: seven plus or minus two. At it's core is the idea that the human brain, as complex and creative as it is, can only hold onto a small number of ideas at a time. You may know a million things, but you can't think about them all at once, just between five and nine ideas at a time.