Posts written by: John Elstad

John Elstad

About John Elstad

John Elstad is SEO Director for TMP Worldwide. He’s experienced a lot in his 10+ years of online marketing, but still has a passion to learn something new every day. When John isn’t trying to move up the organic search rankings or distilling analytics, he's usually on the golf course or enjoying a tea party with his two little girls. Connect with him on LinkedIn.

Is Your Career Site on HTTPS? Google Thinks It Should Be

Is Your Career Site on HTTPS? Google Thinks It Should Be

Sometimes, technological innovation requires a little bit of force to get people on board. Remember when Apple started to remove the disc drive from their MacBooks? That is something we can’t forget. What seems like forever ago, Steve Jobs gave a keynote speech about how their new MacBook Air didn’t have an optical drive. Many people were not ready for…
How Google Reads Your ATS

How Google Reads Your ATS

An examination of six major career sites to see if Google really is punishing ATS-based sites It’s always great when people within the recruiting business share information, as I believe it helps us all serve our clients better in the long run. An article entitled Applicationgeddon – Google Thinks Recruiting Systems are Spammy? caught my eye recently. It’s worth a…
Did Recruitment Marketing Feel the Effects of SEO Mobilegeddon?

Did Recruitment Marketing Feel the Effects of SEO Mobilegeddon?

UPDATE: After a full month’s worth of traffic data, we wanted to take a look back to see what the effect on our sample was. The gap in Google Organic Search traffic was a bit wider than after the first week, and still favored the mobile friendly sites. The 50 responsively designed sites saw an average of increase in Google…