Posts written by: Nathan Perrott

Nathan Perrott

About Nathan Perrott

Nathan helps organizations tell their stories using technology and digital marketing techniques. He ensures the right infrastructure is in place to deliver a next-in-class job seeker and candidate experience, and uses data to ensure the ongoing optimization of talent attraction strategies. In his role as Director of Digital Strategy at employer marketing agency AIA Worldwide, Nathan has played pivotal roles in developing content marketing and social media strategies for large multinational corporations, as well as being a driving force behind a number of careers website projects and hiring strategies powered by AIA’s proprietary automated recruitment marketing software, TalentBrew. You can follow Nathan on twitter @Nathan_Perrott or drop him an email at nathan.perrott@aia.co.uk.

How Can You Improve Your Candidate Relationship Strategy with Technology?

How Can You Improve Your Candidate Relationship Strategy with Technology?

Clients often tell me that their candidate or talent relationship marketing (sometimes called CRM) isn't getting the “expected results.” Note: In this article, and for the sake of sanity, I’m going to refer to both of these relationship marketing approaches as “CRM.” As well as unhappy clients, I also hear from CRM tech vendors who say their clients aren't making…
Digital Recruitment Marketing Predictions for 2016: Part 3

Digital Recruitment Marketing Predictions for 2016: Part 3

This is part three in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, predicts that 2016 will be all about data (like it should be every year). 6: Software as a service will have to be relied on more…
Digital Recruitment Marketing Predictions for 2016: Part 2

Digital Recruitment Marketing Predictions for 2016: Part 2

This is part two in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, discusses the importance of content marketing, native advertising and more. 4: Content marketing will become a core part of direct sourcing Social media strategies are…
Digital Recruitment Marketing Predictions for 2016: Part 1

Digital Recruitment Marketing Predictions for 2016: Part 1

This is part one in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, makes a case for a strong mobile apply process and more. 1: A continued drive towards digital and social omnipresence More often than not, we…