About Steven Ehrlich
Fueled by an addiction (and brand loyalty) to Diet Coke, Steven has spent the past 18 years as a complete "tech geek." As an early adopter of everything from the Apple Newton and the Compact Disc to Satellite Radio and the iPhone, Steven has focused on the use of emerging tools and technologies to enhance both brand articulation and recruitment for a multitude of organizations including Yale University, Exelon, Walmart, and Enterprise Rent-A-Car. Steven is constantly on the move, both in the office and out, working with TMPers and clients alike to explore, develop, and implement strategic initiatives leveraging social media, new technology, and innovative employer brand delivery channels. He is one of the agency's thought leaders and is often found in front of a crowd - large or small - yakking away about some new thing-a-ma-jig or a socially-enabled whos-a-what-sis. At TMP Worldwide, Steven has met some of the brightest, hardest working, and talented people with whom he has ever had the pleasure to work. He is an advocate and brand evangelist for the agency and loves coming to work every day.
Here at TMP Worldwide, this is our first Carnival of HR so we’re really excited to be your host. It’s that time of year when we reflect on the past year as well as the possibilities for 2014. Our contributors have shared their perspectives on what we should expect in the New Year – everything from user-friendly HR applications to HR robots and more! We hope you enjoy this Carnival as much as we did in putting it together!
A survey of American consumers found that more than 75 percent admit to using their mobile device in the restroom – confirming that mobile is, indeed, everywhere. Consumers are connected to their devices, giving rise to changing usage patterns, new ways of connecting, and rising user expectations about the quality of mobile content.
It’s not just Candy Crush and social media that are keeping people staring at the small screen. By 2016, mobile search will generate 27.8 billion more queries than desktop search. Organizations must adapt to this changing user behavior, and seriously consider how it impacts the way candidates are searching for jobs and new career opportunities.
More than 200 million active Twitter users send more than 400 million tweets per day. That’s a lot of talk about the Oreo blackout, Royal Baby, and Sharknado, but peppered in between the pop culture and the snark is a wealth of interesting information.
Twitter 101 comes down to: Research, follow and build relationships with influential individuals. But establishing the right network doesn’t guarantee results. Given the virtual fire hose of information flooding the social media landscape every second, getting seen and getting shared is challenging, even when you post interesting information.
When candidates investigate an employer, they are interested in the company’s reputation, culture, the people who work there and whether the salary and benefits are competitive.
But they’re not necessarily looking to employers to share this information. With conversations happening across social networks and platforms, candidates are increasingly getting information about an organization from current employees or other third-party sources.
How do today’s job candidates look for jobs or take the temperature of the employment landscape? They use search engines, social networks and personal connections to help them find the best places to work. Search engines are the gateway to social media since they index social mentions, but getting the best return on investment on digital and social recruitment efforts requires a strategic approach and an understanding of where to focus efforts.
Social media has, in many cases, become an integral part of daily life, changing how people learn about news and pop culture, watch television and even search for jobs. Search engines remain one of the most popular ways to look for jobs, and social media and mobile now each play a growing role, requiring organizations to rethink their search strategy and what it takes to be found in a mobile and social world.