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The Secrets to Integrating Social Into Your Next Recruiting Event

The Secrets to Integrating Social Into Your Next Recruiting Event

If you’ve ever had to plan a week-long family vacation, you know the stress and pressure that’s involved, especially if you’re the one running the show. You want it to be the best vacation ever. You want to be as prepared as possible. But most importantly, you want to have the memories. You want to be able to show your…
Instagram Grows Up: Using Pictures to Recruit

Instagram Grows Up: Using Pictures to Recruit

UPDATE: The wait is over. Earlier this month, Instagram switched on its API for ads, meaning anyone is now able to launch ad campaigns on the Facebook-owned social network. And if you decide to utilize Instagram as a paid social channel, you won’t have to go through a dedicated sales rep (as was formerly the process). Creating ads with Instagram…
Can’t Get Enough: Recruiting with Addictive Content

Can’t Get Enough: Recruiting with Addictive Content

Addictive content isn’t exclusive to big-money Hollywood hot shots – it’s thought up by people who know what they want to do and how they want to do it. You can be one of those people. In this three-part video series, Dave Hennessy tells you everything you need to know about creating content that your candidates crave. Each video contains…
Smartphone Spielberg

Smartphone Spielberg

Video Content Drives Applications Our brains are wired at a chemical level to pay attention to things that move. It’s what kept us safe from predators, enemies and errant hockey pucks. That attraction to things that move is one of the reasons why video is so effective at drawing and keeping people’s attention. Pages with video have far higher visit…
Periscope for Recruitment Marketing

Periscope for Recruitment Marketing

On this edition of Strategist's Chalkboard: Inbound Marketing Manager Dave Hennessy shows you how to use live-streaming mobile app Periscope and offers suggestions for recruitment marketers looking to share ephemeral content as part of their recruitment marketing content strategy.
SEO Domination Strategy: How to Rank on Google for “Nursing Jobs”

SEO Domination Strategy: How to Rank on Google for “Nursing Jobs”

Every health care company in the U.S. is facing a growing demand for nurses over the next 10 years, which means that competition is fierce to rank in on the first page of Google for “nursing jobs.” This is an ambitious goal, with thousands of companies vying for that coveted and valuable space. So what would you need to do…
Six Tips to Step Up Your SEM Game

Six Tips to Step Up Your SEM Game

Building a strong search engine marketing strategy doesn’t happen overnight – just ask our SEM team here at TMP Worldwide. The team knows all too well that SEM is a long-term process that requires plenty of patience and persistence. The results, however, are definitely worth the wait. Thanks to well-crafted SEM strategies, our team is able to leverage clients’ websites…
Seven SEO Best Practices for Talent Acquisition

Seven SEO Best Practices for Talent Acquisition

No matter what you've been hearing lately, search engine optimization (SEO) still matters. A lot. It drives higher brand awareness and leads to lower cost per hire. But the fact that it has been around a long time leads many in the talent acquisition space to think they know everything about SEO. So we asked our Inbound Marketing Team to…
Six Things You Need to Know About Content and Social

Six Things You Need to Know About Content and Social

We asked our Inbound Marketing team what one change people can make in their talent acquisition social media strategy to dramatically increase its value. Some answers are broad, but some are specific. Below, you can read the wisdom of more than 20 combined years of social media experience and take advantage of what they’ve learned. Dave Hennessy: Tell a Story Always…
Attraction, Engagement and the Ingredients of a Great Story

Attraction, Engagement and the Ingredients of a Great Story

The lives of two friends are threatened by a strange new force in the world. Leaving their old lives behind, they set out on a journey to an unfamiliar new world, where they make new friends, confront many challenges, learn a great deal about themselves and what they are capable of, and ultimately triumph. If you’ve seen the Internship you…