Forget that Great Barrier Reef job, the sexiest jobs in the 21st century will be in data science. This was the prediction made by Thomas Davenport and D.J. Patil in the Harvard Business Review. They should know. They’re data scientists. They crunched the numbers and they came out sexy.
The following post suggests 10 steps you can take to introduce 'full-cycle' metrics and linkages that will enable you to shift the overall focus of your employer brand marketing activities from short term cost considerations to the longer value you’re adding to business performance. As a result you’ll also be more able to secure the necessary investments required to make a lasting difference. Sexy indeed.