Posts written by: TMP Worldwide

TMP Worldwide

About TMP Worldwide

Digital Cool

Some cool things happening in digital advertising as well as more video interpretations of the future.

With a brand like Jordan, you expect amazing. The launch for the new Jordan Melo M8 shoe went beyond that. With incredible light projections onto water explosions, this event had Disney-esque production scale qualities.

The future is starting to look a little chilly

It is very interesting how most "The future is going to be this..."presentations and videos are starting to all feel the same and center on common themes. Themes around cloud computing, always-on devices available everywhere, and convenient personalization of each person's world whether at work or play. The videos that deliver these stories are calming with a feeling of control, and peace of mind. Yet there are elements that are a little uncomfortable. 

Who is your Steve Jobs?

Creating the Steve Jobs effect

Steve Jobs. An innovator, game changer, genius, futurist and visionary. A great loss. The irony of how the world found out about his passing was through the very devices that he envisioned. However taking a look at all of his accomplishments, we are in awe not just because he envisioned the impossible, but a visionary who knew when to allow others' vision to win out. He led and evangelized the means to make the impossible happen. He inspired us to think beyond our own daily challenges.

To boldly go where no cv has gone before

We spend an enormous amount of time and money branding ourselves to potential candidates. Yet for a lot of companies there is a syndrome in place that drastically affects the candidate's experience with the brand. And in a down economy, your candidate engagement strategies don't necessarily have to change, they just need to be firing on all cylinders.

As the Industry Turns

19,600 in hospitals, 45,600 in ambulatory care, 17,500 in nursing and residential care facilities and 16,500 in physician offices.  Those are the new numbers from the Bureau of Labor Statistics on the total (99,200) of new health care jobs during the first quarter of 2011. The industry is climbing out of the status quo that we have experienced for the past two years and seeing positive changes in the environment.

Mobile App or Mobile Web?

So which should you develop, a mobile web campaign or a mobile app?

The answer to that is dictated by your overall objectives, needs, budget, and target audience's mobile behavior. Theoretically for B to C or B to B campaigns, the choice between the two shouldn't be approached as an either/or proposition, but as an integrated complimentary strategy. In a recent white paper published by the MMA, A Brand Marketer's Guide to the Mobile Web and Mobile Apps: Not an Either/or Proposition, they laid out some core fundamentals to help us all see through the brightness of all the shiny objects launched each day.

ACOs – The New Buzz

When the Patient Protection and Affordable Care Act of 2010 was passed, the focus was mainly on the increased or decreased health care options for the consumer. One area of this Act that has certainly become the new “buzz” is accountable care organizations that include a date of January 1, 2012 for the inception of the structure.

Stay Healthy

Health care is the fastest growing industry sector in the United States and in December 2010 health care had a net gain of 36,000 jobs. This included 21,000 in ambulatory services, 8,000 in hospitals and 7,000 in nursing/residential care.  With the bulk of care delivery being directed by physicians, the Bureau of Labor Statistics forecasts an increased need of physicians of 21.8% and a 39% increase in physician assistants. Where will they come from? How will Americans receive the health care they want and deserve?

What is Your Fortune?

As we head into this New Year of 2011, it is definitely time to make sure we all understand the traits of those audiences we are trying to reach with our recruitment messages. As I sat eating Chinese food with family the other day, one of my teenage granddaughters opened her fortune cookie. The result was a message, “Call someone…