First off, what defines a passive job seeker? Let's see, they aren't necessarily looking for a job. They are happily employed where they are. They are top performers of their company which means that their company is taking really good care of them.
Facebook and Twitter. They are the Adam and Eve of social media. Because they've been around for so long, we feel like we know them so well that we can take them for granted. But we can't. In the years since they became marketing tools, they've undergone a series of changes, some evolutionary, some revolutionary. Knowing who they used to be isn't as useful as knowing who they are now, so let's take a look at the Romulus and Remus of having a reason to stare at your phone.
At some point, someone has probably told you about the magical number: seven plus or minus two. At it's core is the idea that the human brain, as complex and creative as it is, can only hold onto a small number of ideas at a time. You may know a million things, but you can't think about them all at once, just between five and nine ideas at a time.
Games are becoming popular approaches to help create deeper relationships between the company's audience and their brand. The creation of contagious experiences can tell stories about their brands with varying degrees of goals. In recruitment, the most popular goals are:
- To educate the audience about what it's like to work there
- Mind share of the career opportunities
- Assessment tool to get the right candidates
Once more, customer are not targets. This week Twitter announced on its blogthat it is experimenting with ways to make ads on your home page more relevant. They will display "Promoted Tweets" from brands in which you've shown a prior interest. The language they use is very non-intrusive, CRM-speak a la Twitter is doing its users a favor. They even note right away that you can easily opt out. There's nothing new here. We're accustomed to ads matching keywords and interests on social sites. Most important, they stay afield from using the word "target." That's not so, however, for the press coverage.
The ad world has been slow to pick up on the fact that, according to the 2010 U.S. census, nine million of our fellow Americans "belong" to two or more races. That's a thirty-two percent increase since the 2000 census. According to Pew Research, fifteen percent of the marriages in 2010 involved "spouses of a different race or ethnicity from one another," more than double what it was in 1980.