Advertising

82 articles
Dude, Where’s My 401k? Millennial Talent Acquisition is Not One Size Fits All

Dude, Where’s My 401k? Millennial Talent Acquisition is Not One Size Fits All

You’ve read about them, seen their selfies, or maybe you’ve been called one: The Big M, Millennial. Not that long ago it was believed millennials’ sole motivation was beer and foosball, but evidence to the contrary has been popping up all over the internet. It turns out it’s not all about fun work events, happy hours, or standing desks. Good…
Get More Applications from One Ad

Get More Applications from One Ad

Sometimes, we get a little abstract on this blog. A little ethereal. Even a little theoretical. Not today. Today, we get simple. Really simple. Right now, you have an ad (banner, SEM ad, promoted job, etc.) that you really need to succeed. Maybe it’s because it’s a crucial position, or because your efforts to date have resulted in some pretty…
The Difference Between SEO and PPC/SEM: A Military Approach

The Difference Between SEO and PPC/SEM: A Military Approach

In order to attract valuable, on-target views of your job postings, you spend a lot of time and money on talent acquisition tactics. Primarily among these tactics are pay-per-click strategies that include banners, search engine marketing, social ads and the like. We love PPC (an its cousin SEM, or search engine marketing) because it generally gets the job done –…
The Difference Between Paid Media and Content Strategy

The Difference Between Paid Media and Content Strategy

Focusing on a pay-per-click strategy is the fastest way to grow awareness to your brand and traffic to your site. But, like a sugar fix, doesn't have long-lasting value. Building a library of content that tells your brand story is a treasure trove you can draw from over and over again.
Why are you after passive job seekers?

Why are you after passive job seekers?

First off, what defines a passive job seeker? Let's see, they aren't necessarily looking for a job. They are happily employed where they are. They are top performers of their company which means that their company is taking really good care of them. 

Facebook and Twitter: The Battle Continues

Facebook and Twitter: The Battle Continues

Facebook and Twitter. They are the Adam and Eve of social media. Because they've been around for so long, we feel like we know them so well that we can take them for granted. But we can't. In the years since they became marketing tools, they've undergone a series of changes, some evolutionary, some revolutionary. Knowing who they used to be isn't as useful as knowing who they are now, so let's take a look at the Romulus and Remus of having a reason to stare at your phone.

Understanding your Hiring Matrix

Understanding your Hiring Matrix

At some point, someone has probably told you about the magical number: seven plus or minus two. At it's core is the idea that the human brain, as complex and creative as it is, can only hold onto a small number of ideas at a time. You may know a million things, but you can't think about them all at once, just between five and nine ideas at a time.

What are the keys to game development for talent?

What are the keys to game development for talent?

Games are becoming popular approaches to help create deeper relationships between the company's audience and their brand. The creation of contagious experiences can tell stories about their brands with varying degrees of goals. In recruitment, the most popular goals are:

- To educate the audience about what it's like to work there

- Mind share of the career opportunities

- Assessment tool to get the right candidates

Thank you for not targeting, #Twitter

Once more, customer are not targets. This week Twitter announced on its blogthat it is experimenting with ways to make ads on your home page more relevant. They will display "Promoted Tweets" from brands in which you've shown a prior interest. The language they use is very non-intrusive, CRM-speak a la Twitter is doing its users a favor. They even note right away that you can easily opt out. There's nothing new here. We're accustomed to ads matching keywords and interests on social sites. Most important, they stay afield from using the word "target." That's not so, however, for the press coverage.

#Cheerios #interracial family ad takes another step for #diversity and #inclusion

The ad world has been slow to pick up on the fact that, according to the 2010 U.S. census, nine million of our fellow Americans "belong" to two or more races. That's a thirty-two percent increase since the 2000 census. According  to Pew Research, fifteen percent of the marriages in 2010 involved "spouses of a different race or ethnicity from one another," more than double what it was in 1980.