Business – Marketing/Advertising

33 articles
Don’t Let Flashy Tools Eclipse Your Hiring Goals

Don’t Let Flashy Tools Eclipse Your Hiring Goals

See what we did there? By now you’ve heard that today, the United States will experience the first coast-to-coast solar eclipse in 99 years. What does that have to do with talent acquisition? Science-wise, not much. But metaphorically, we’ve all been blinded by the latest and greatest new tools, only to have them stand in the way of our actual…
3 Ways to Stand Out in a Candidate-Driven Labor Market

3 Ways to Stand Out in a Candidate-Driven Labor Market

Last week we launched our Guide to Creating Candidate Personas and we examined how they can help you attract and retain top talent. The takeaway? Understanding candidates is especially crucial in today’s labor market. According to a 2016 MRINetwork Recruiter & Employer Sentiment Study, 86 percent of recruiters and 62 percent of employers believed the labor market was candidate-driven rather…
A Guide to Creating Candidate Personas – Download Your Free eBook

A Guide to Creating Candidate Personas – Download Your Free eBook

Looking to hire new talent? Look first at your own employees. The characteristics, skills and backgrounds of your best performers provide important insights into what types of candidates might perform well in those jobs. In our Guide to Creating Candidate Personas eBook, you’ll learn how a candidate persona can lead you on a path to hiring the best possible talent.…
Competing for Talent? Check Your Benefits

Competing for Talent? Check Your Benefits

With the national unemployment rate at 4.4 percent, the competition for talent is on a high boil. One of the best ways to attract top talent is to design a competitive benefits package and then market those benefits in way that compels candidates to apply. It’s not enough to put a list on a job description page. Candidates want to…
How to Turn Your Employees Into Enthusiastic Ambassadors

How to Turn Your Employees Into Enthusiastic Ambassadors

If you’re in the talent acquisition space, you’ve heard the analogy that job-searching is like dating. And just like the relationships you build outside of work, the ones you establish with your employees take time, effort and understanding. It’s so easy for recruiters to forget about a candidate once they have joined the company. Once you’ve landed your fish, there’s…
How to Manage Your Employer Brand Through a Corporate Transition – Download Your Free eBook

How to Manage Your Employer Brand Through a Corporate Transition – Download Your Free eBook

Corporate transitions can be incredibly stressful on employees. Uncertainty and confusion can lead to frustration and a general negative experience for both employees and candidates. Creating an employer brand transition plan is one powerful way you can combat employee dissatisfaction and recruit in the months and years after the transition. In “How to Manage Your Employer Brand Through A Corporate…
Google for Jobs: The New SEO in Recruitment Marketing?

Google for Jobs: The New SEO in Recruitment Marketing?

Over the past few months, Google has entered the talent management space in a big way and they are not showing signs of slowing down. The first major announcement was their Cloud Jobs API, which uses machine learning and relies on a hierarchy of job categories, job titles, and skills to provide better job search results within websites for job…