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55 articles
Five Things to Think About When Choosing Your Recruitment Marketing Partner

Five Things to Think About When Choosing Your Recruitment Marketing Partner

The right recruitment marketing partner understands the importance of a CRM that easily allows your talent acquisition team to manage and communicate with your prospective candidates. However, a CRM is only one of many components necessary to implement an effective strategy. A strong ally is paramount to driving the right talent into that CRM, and will work with you to…
5 Steps to Plan Your 2017 Employer Brand Activation Strategy

5 Steps to Plan Your 2017 Employer Brand Activation Strategy

Regardless of how you feel 2016 went, its time to get ready for 2017. To attract and persuade talent to join your organization, you need to not only invest in your employer brand, you need to establish a smart strategy to maximize that investment. Based on our research, research from other sources, and examples spanning many different companies, here are…
Are You Ready For Siri and Voice-Driven Job Searchers?

Are You Ready For Siri and Voice-Driven Job Searchers?

Two years ago, 41% of adults (not teens) used voice search. Yesterday, Apple announced that it was opening up the Siri platform to third party developers. Google already has made great strides in voice command with Ok Google. And let’s not forget Amazon’s hit Echo/Alexa platform, which will end up under a lot of Christmas trees this year. Voice controls…
Solving the Ten Biggest Hiring Problems

Solving the Ten Biggest Hiring Problems

Here are two true things: You only get answers to the questions you ask and to a person with a hammer, every problem looks like a nail. What does this mean? The recruiting world is changing and you need to keep up. If you have a recruiting problem, you probably don't have a wide frame of reference on the situation,…
Help Me, Wanda! #6: How Do I Outrank Indeed?

Help Me, Wanda! #6: How Do I Outrank Indeed?

Dear Wanda, I’m looking for ways to get our career site ranked higher on search engines. My number one goal is to outrank Indeed. If we can be the top search result, we’ll be the first thing candidates click on. What are some ways we can work towards achieving that number one spot? Sincerely, Rising in the Ranks Dear Ranks,…
Help Me, Wanda! #2: A More Honest Job Description?

Help Me, Wanda! #2: A More Honest Job Description?

Dear Wanda, My company needs to fill a Satellite Installation Technician position. I’ve written a job description I feel adequately and truthfully explains the functions of the job. Every time I bring it to my boss for final approval, she says I need to revise it in a way that “won’t scare off candidates.” I have tried to incorporate her…
Recruiting Content Is Purple Squirrel Food

Recruiting Content Is Purple Squirrel Food

I bet you’ve already noticed how much harder recruiting has gotten in the last year or two. The economy is improving, so everyone’s willing to look for a new job, so your hiring managers assume it must be the time to start looking for purple squirrels – those crazy-good candidates with such strange combinations of skills or rare quality levels that…
Digital Recruitment Marketing Predictions for 2016: Part 3

Digital Recruitment Marketing Predictions for 2016: Part 3

This is part three in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, predicts that 2016 will be all about data (like it should be every year). 6: Software as a service will have to be relied on more…
Digital Recruitment Marketing Predictions for 2016: Part 1

Digital Recruitment Marketing Predictions for 2016: Part 1

This is part one in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, makes a case for a strong mobile apply process and more. 1: A continued drive towards digital and social omnipresence More often than not, we…