Communication

128 articles
A Guide to Creating Candidate Personas – Download Your Free eBook

A Guide to Creating Candidate Personas – Download Your Free eBook

Looking to hire new talent? Look first at your own employees. The characteristics, skills and backgrounds of your best performers provide important insights into what types of candidates might perform well in those jobs. In our Guide to Creating Candidate Personas eBook, you’ll learn how a candidate persona can lead you on a path to hiring the best possible talent.…
5 Inspiring Places to Write This Summer for People Who Hate Writing and Being Indoors

5 Inspiring Places to Write This Summer for People Who Hate Writing and Being Indoors

There’s no perfect time and place to write. But think of the blogs and authors you follow that regularly produce great content. They don’t have superpowers; they are just people making time for something they believe in. They understand that content is the key to building authenticity and credibility among candidates and clients. You’ve heard this before, right? But you’re…
How to Manage Your Employer Brand Through a Corporate Transition – Download Your Free eBook

How to Manage Your Employer Brand Through a Corporate Transition – Download Your Free eBook

Corporate transitions can be incredibly stressful on employees. Uncertainty and confusion can lead to frustration and a general negative experience for both employees and candidates. Creating an employer brand transition plan is one powerful way you can combat employee dissatisfaction and recruit in the months and years after the transition. In “How to Manage Your Employer Brand Through A Corporate…
Internal Communications Positive Impact on Company Culture

Internal Communications Positive Impact on Company Culture

In today’s business culture, thoughtful employee communication often gets overlooked. Strategy and tactics surrounding corporate communications are frequently ignored, as immediacy takes center stage. Many companies don’t realize that internal communications can have a direct impact on their employees and their culture at work. As Mahan Tavakoli, previous Chief Diversity Officer at Dale Carnegie Training explains, having robust internal communications…
5 Steps to Plan Your 2017 Employer Brand Activation Strategy

5 Steps to Plan Your 2017 Employer Brand Activation Strategy

Regardless of how you feel 2016 went, its time to get ready for 2017. To attract and persuade talent to join your organization, you need to not only invest in your employer brand, you need to establish a smart strategy to maximize that investment. Based on our research, research from other sources, and examples spanning many different companies, here are…
ROI: Return On Interesting

ROI: Return On Interesting

Can you think of anything more boring than a job description? Some things come close, like the title agreement on your house or Major League Baseball’s insistence that you not talk about or share the game in any way. But at least those things, while deeply boring, are discussing important or interesting ideas. A job description is boring and dull…
Reinventing Recruitment Marketing

Reinventing Recruitment Marketing

A Manifesto in 20 Theses Bit by bit, little by little, the recruitment marketing world looks less and less like it used to. Your job has changed. The expectations have changed. The tools have changed. Three years ago, you never heard of Snapchat, Tinder, Bumble, Slack, podcasts, programmatic ads, bots, augmented reality, machine learning, big data, crowdsourcing, crowdfunding, drones, Alexa,…
Are We Being Blinded by Recruiting ROI?

Are We Being Blinded by Recruiting ROI?

One of the most interesting elements of marketing is how the way we market to others is almost completely different from how we would want to be marketed to. Who among us would choose to place ourselves on unending email lists? Or seen an ad and wondered, “What did I do that made them think I would want to see…