Content Strategy

66 articles
Competing for Talent? Check Your Benefits

Competing for Talent? Check Your Benefits

With the national unemployment rate at 4.4 percent, the competition for talent is on a high boil. One of the best ways to attract top talent is to design a competitive benefits package and then market those benefits in way that compels candidates to apply. It’s not enough to put a list on a job description page. Candidates want to…
5 Inspiring Places to Write This Summer for People Who Hate Writing and Being Indoors

5 Inspiring Places to Write This Summer for People Who Hate Writing and Being Indoors

There’s no perfect time and place to write. But think of the blogs and authors you follow that regularly produce great content. They don’t have superpowers; they are just people making time for something they believe in. They understand that content is the key to building authenticity and credibility among candidates and clients. You’ve heard this before, right? But you’re…
How to Manage Your Employer Brand Through a Corporate Transition – Download Your Free eBook

How to Manage Your Employer Brand Through a Corporate Transition – Download Your Free eBook

Corporate transitions can be incredibly stressful on employees. Uncertainty and confusion can lead to frustration and a general negative experience for both employees and candidates. Creating an employer brand transition plan is one powerful way you can combat employee dissatisfaction and recruit in the months and years after the transition. In “How to Manage Your Employer Brand Through A Corporate…
A Journey of a Thousand Hires Begins with a Single Step

A Journey of a Thousand Hires Begins with a Single Step

As many of you know, TMP Worldwide focuses on the entire ecosystem of talent acquisition. Our consultation spotlights the candidate experience. When we work with clients, we look at their brand, the digital landscape, their audience needs and the types of engagement needed to attract and convert candidates across the digital and non-digital ecosystem. At three of my past Quarterly…
5 Steps to Plan Your 2017 Employer Brand Activation Strategy

5 Steps to Plan Your 2017 Employer Brand Activation Strategy

Regardless of how you feel 2016 went, its time to get ready for 2017. To attract and persuade talent to join your organization, you need to not only invest in your employer brand, you need to establish a smart strategy to maximize that investment. Based on our research, research from other sources, and examples spanning many different companies, here are…
ROI: Return On Interesting

ROI: Return On Interesting

Can you think of anything more boring than a job description? Some things come close, like the title agreement on your house or Major League Baseball’s insistence that you not talk about or share the game in any way. But at least those things, while deeply boring, are discussing important or interesting ideas. A job description is boring and dull…
The Facebook Recruiting Bible

The Facebook Recruiting Bible

12 years after Facebook launched, recruitment marketing still doesn’t quite know how to think about Facebook. I still go to meetings where legacy thinking drives expectations and conversations (“I read that we had to publish once a day” or “I thought social traffic was free or virtually free” and even the dreaded, “Can we make that go viral?”). Everyone seems…
Reinventing Recruitment Marketing

Reinventing Recruitment Marketing

A Manifesto in 20 Theses Bit by bit, little by little, the recruitment marketing world looks less and less like it used to. Your job has changed. The expectations have changed. The tools have changed. Three years ago, you never heard of Snapchat, Tinder, Bumble, Slack, podcasts, programmatic ads, bots, augmented reality, machine learning, big data, crowdsourcing, crowdfunding, drones, Alexa,…
Are We Being Blinded by Recruiting ROI?

Are We Being Blinded by Recruiting ROI?

One of the most interesting elements of marketing is how the way we market to others is almost completely different from how we would want to be marketed to. Who among us would choose to place ourselves on unending email lists? Or seen an ad and wondered, “What did I do that made them think I would want to see…
The New Recruitment Marketing Funnel

The New Recruitment Marketing Funnel

Four bajillion years B.C., when marketers roamed the earth trying to extol the values of Thunk-brand clubs (“Don’t go hunting and gathering without it!”), the marketing funnel was born. Surely, by now, in all its shapes and sizes, you are deeply familiar with the funnel, which describes the decision-making process, regardless of whether you are deciding on a breakfast cereal…