What happens if instead of thinking big, we start to think very very small? What if instead of collecting and considering massive amounts to data, talent acquisition just looks at a small slice of data? Sounds like what dating app hit Tinder is doing.
Responsive web design is a framework that allows a website to work on large screen devices and small screen devices equally well. But since this advance in user experience comes with a cost, we've picked our favorite three reasons Talent Acquisition and HUman Resources should invest in responsive web design.
While SEO is a critical element in your digital marketing strategy, there will probably come a day some time soon when everyone is properly optimized for search engines. What happens when there's a level playing field and tricks don't push your pages to the top of Google's search results. So we ask, is there life after SEO?
Games are becoming popular approaches to help create deeper relationships between the company's audience and their brand. The creation of contagious experiences can tell stories about their brands with varying degrees of goals. In recruitment, the most popular goals are:
- To educate the audience about what it's like to work there
- Mind share of the career opportunities
- Assessment tool to get the right candidates
A survey of American consumers found that more than 75 percent admit to using their mobile device in the restroom – confirming that mobile is, indeed, everywhere. Consumers are connected to their devices, giving rise to changing usage patterns, new ways of connecting, and rising user expectations about the quality of mobile content.
It’s not just Candy Crush and social media that are keeping people staring at the small screen. By 2016, mobile search will generate 27.8 billion more queries than desktop search. Organizations must adapt to this changing user behavior, and seriously consider how it impacts the way candidates are searching for jobs and new career opportunities.
Perhaps as important as any trend in technology is the process of making dumb technology smart. This shift is more commonly referred to as “The Internet of Things” (IoT), and it’s a topic we tackled recently in TMP Labs.
What is it?
The Internet of Things is the process of bringing offline objects online. This isn’t a new concept. Originally coined in 1999, it has been a dominating theme at the Consumer Electronics Show, and this year there were 18 sessions at SXSW dedicated to hardware compared to only 2 in 2012.
There are many scenarios that determine whether a company should have both a corporate site and a separate careers site. All of which are driven from the organization's workforce strategies, complexity of the company, talent they seek, and the depth of the employer value proposition story that needs to be told.
A few days ago, I tweeted a critique by Ad Age TV editor Brian Steinberg that the new Apple iPhone Siri commercials, featuring Zooey Deschanel and Samuel L. Jackson, were "off brand," i.e. they projected an "elitist" image versus Apple's "1984" democratic legacy. Then I received posts that I was perhaps selling the spots shorts. Now Ad Age has confirmed that the ads are not only highly successful, but are actually reviving the brand. I like the fact that the original article and my post have sparked some interest, but I was wrong.
We are living and working in an exciting world of rapid productization. With a world clock of compressed time zones, innovative new products are launched to the public as fast as it takes to open a browser. Never before have we been able to be a part of future evolution like we are today. We are the guinea pigs of technology's bipolar characteristics in that we are constantly playing catch up to the next 2.0, 3.0, 4.0+ upgrades. We are all a part of a science project in a test tube known as the target audience.