Emerging Technology

66 articles

Online video for recruiting: keep it simple, keep it real.

As YouTube and Facebook remind us daily, cell phone and other spur-of-the-moment video has become a powerful one-to-many peer communication tool worldwide, particularly among Gen-Y populations. If you harbor any interest in recruiting members of this segment for your agency, can you convincingly deny that online video deserves an important place in your web toolset? We’re all familiar with the…

A Look at Real World Social Impact

As we are all more than aware, there is great upheaval taking place in Iran. Twitter, Facebook, and other social media tools (collectively the "new" new media) have provided a conduit for real-time news and information that organizations like CNN (the old media - even when considering CNN.com) have not been able to match. The twitterverse has been filled with…

The New Reality of Virtual Worlds

They're baaack! Yes the Sims is back and now they're mobile. Now you have the power of virtual worlds right in the "palm" (iPhone really) of your hands. You can create your own experiences for your sim and take care of them right from your iPhone.Virtual worlds you say? Oh yeah...virtual world marketing etc. Yes, it has not gone away,…

The future of search…apparently

A little while back, a quality Sunday paper in the UK had a front page article about the next big thing in search engines. The product, Wolfram Alpha, developed by the mathematician from whom it gets its name, was touted as possibly being biggest thing to happen to search since Google. Its differentiator is that it will "provide a single…

Tweet what you’re thinking

Imagine what would happen if you could tweet what you're thinking. Well at the University of Wisconsin, biomedical engineer Adam Wilson is thinking his tweets down. Researchers at the Neural Interfaces Lab at the University are testing a software tool that translates thought-induced changes in a scalp's electrical fields to control an on-screen cursor. This tool opens up possibilities for…

An example of true convergence.

I have spent a lot of time talking in recent months about the concept of "convergence" in which we see old and new media operating side-by-side (think CNN and Facebook for the inauguration.) I have also referenced the convergence in techology as we have seen mobile phones become more than just smartphones; we have seen them become hubs of our…

The Mobile Web: If you build it, will they find it?

The conversations about mobile are no longer about getting onto mobile, but on how you optimize for it so that your audience can find you. Many mobile users still do not know how to find the content they want. Consumer research from Nielsen Mobile says that attracting mobile web traffic extends the audience reach of online sites by an average…

The day social networking became fun … again.

What I definitely love about my job is that although it has officially remained pretty much the same, it does actually morph into something new every single quarter (or almost, those who know me will acknowledge I NEVER exaggerate).My job changes because the Internet landscape changes. Social networking in general (and Facebook specifically) vastly changed the way I approach things…

Why Your Media Plan Should Include Mobile Ads

   Today, comScore reports that twice as many people are using mobile devices to access news and information than last year. The study claims 63.2 million people used their phone to gain access to the web in January of this year. 35% of those people did so on a daily basis. One finding didn't come as a surprise to me.…

Companies Using Twitter to Recruit

I am always asked about the best ways to use Twitter for recruiting and my answer is always the same: "It is different for every company." It is about finding the right path for your needs, not about following the masses. Some use Twitter to share insight into the company and to provide transparency while others use it to communicate…