Employer Brand

152 articles
A Journey of a Thousand Hires Begins with a Single Step

A Journey of a Thousand Hires Begins with a Single Step

As many of you know, TMP Worldwide focuses on the entire ecosystem of talent acquisition. Our consultation spotlights the candidate experience. When we work with clients, we look at their brand, the digital landscape, their audience needs and the types of engagement needed to attract and convert candidates across the digital and non-digital ecosystem. At three of my past Quarterly…
Recruitment Marketing to Graduates, from a Graduate

Recruitment Marketing to Graduates, from a Graduate

Entering the workforce is scary but inevitable. Most of us are just finishing our degrees with majors in what we thought we wanted to do, only to find out that our careers cannot always be planned. We do internships, talk to recruiters, attend info sessions, and still feel overwhelmed because we don’t know what we want to do with our…
Internal Communications Positive Impact on Company Culture

Internal Communications Positive Impact on Company Culture

In today’s business culture, thoughtful employee communication often gets overlooked. Strategy and tactics surrounding corporate communications are frequently ignored, as immediacy takes center stage. Many companies don’t realize that internal communications can have a direct impact on their employees and their culture at work. As Mahan Tavakoli, previous Chief Diversity Officer at Dale Carnegie Training explains, having robust internal communications…
Five Things to Think About When Choosing Your Recruitment Marketing Partner

Five Things to Think About When Choosing Your Recruitment Marketing Partner

The right recruitment marketing partner understands the importance of a CRM that easily allows your talent acquisition team to manage and communicate with your prospective candidates. However, a CRM is only one of many components necessary to implement an effective strategy. A strong ally is paramount to driving the right talent into that CRM, and will work with you to…
5 Steps to Plan Your 2017 Employer Brand Activation Strategy

5 Steps to Plan Your 2017 Employer Brand Activation Strategy

Regardless of how you feel 2016 went, its time to get ready for 2017. To attract and persuade talent to join your organization, you need to not only invest in your employer brand, you need to establish a smart strategy to maximize that investment. Based on our research, research from other sources, and examples spanning many different companies, here are…
ROI: Return On Interesting

ROI: Return On Interesting

Can you think of anything more boring than a job description? Some things come close, like the title agreement on your house or Major League Baseball’s insistence that you not talk about or share the game in any way. But at least those things, while deeply boring, are discussing important or interesting ideas. A job description is boring and dull…
The Unspoken Reason Recruiting Content Works

The Unspoken Reason Recruiting Content Works

Beyond the tips, tricks, tactics and hacks for helping you build content that communicates your employer brand, beyond formats and social channels you hope will build brand loyalty, beyond the myriad ways you can measure the content's value, there's one thing that no one talks about - despite it being the most important reason content works. To begin with, can we…
Help Me, Wanda! #9: What is the Difference Between Recruitment Marketing and Marketing?

Help Me, Wanda! #9: What is the Difference Between Recruitment Marketing and Marketing?

Dear Wanda, I attended an HR conference recently and was struck by how often I heard the phrase “recruitment marketing.” Not to be “that guy,” but back in my day, marketing was marketing. Why the sudden distinction between recruitment marketing and marketing? Aren’t we really talking about the same thing? Sincerely, That Guy Dear That Guy, I can guess by…
Help Me, Wanda! #8: Why is My Recruiting Content Not Leading to More Applications?

Help Me, Wanda! #8: Why is My Recruiting Content Not Leading to More Applications?

Dear Wanda, Even as Fortune 100 Company, we’re having trouble finding the right candidates for our jobs. We were told the solution was to invest in content that tells our employer story. So we wrote stories about our offices and our tuition reimbursement program. We invested our time and money, but in the end, the content didn’t translate to an…