Employer Brand

157 articles
3 Ways to Stand Out in a Candidate-Driven Labor Market

3 Ways to Stand Out in a Candidate-Driven Labor Market

Last week we launched our Guide to Creating Candidate Personas and we examined how they can help you attract and retain top talent. The takeaway? Understanding candidates is especially crucial in today’s labor market. According to a 2016 MRINetwork Recruiter & Employer Sentiment Study, 86 percent of recruiters and 62 percent of employers believed the labor market was candidate-driven rather…
A Guide to Creating Candidate Personas – Download Your Free eBook

A Guide to Creating Candidate Personas – Download Your Free eBook

Looking to hire new talent? Look first at your own employees. The characteristics, skills and backgrounds of your best performers provide important insights into what types of candidates might perform well in those jobs. In our Guide to Creating Candidate Personas eBook, you’ll learn how a candidate persona can lead you on a path to hiring the best possible talent.…
How to Turn Your Employees Into Enthusiastic Ambassadors

How to Turn Your Employees Into Enthusiastic Ambassadors

If you’re in the talent acquisition space, you’ve heard the analogy that job-searching is like dating. And just like the relationships you build outside of work, the ones you establish with your employees take time, effort and understanding. It’s so easy for recruiters to forget about a candidate once they have joined the company. Once you’ve landed your fish, there’s…
How to Manage Your Employer Brand Through a Corporate Transition – Download Your Free eBook

How to Manage Your Employer Brand Through a Corporate Transition – Download Your Free eBook

Corporate transitions can be incredibly stressful on employees. Uncertainty and confusion can lead to frustration and a general negative experience for both employees and candidates. Creating an employer brand transition plan is one powerful way you can combat employee dissatisfaction and recruit in the months and years after the transition. In “How to Manage Your Employer Brand Through A Corporate…
A Journey of a Thousand Hires Begins with a Single Step

A Journey of a Thousand Hires Begins with a Single Step

As many of you know, TMP Worldwide focuses on the entire ecosystem of talent acquisition. Our consultation spotlights the candidate experience. When we work with clients, we look at their brand, the digital landscape, their audience needs and the types of engagement needed to attract and convert candidates across the digital and non-digital ecosystem. At three of my past Quarterly…
Recruitment Marketing to Graduates, from a Graduate

Recruitment Marketing to Graduates, from a Graduate

Entering the workforce is scary but inevitable. Most of us are just finishing our degrees with majors in what we thought we wanted to do, only to find out that our careers cannot always be planned. We do internships, talk to recruiters, attend info sessions, and still feel overwhelmed because we don’t know what we want to do with our…
Internal Communications Positive Impact on Company Culture

Internal Communications Positive Impact on Company Culture

In today’s business culture, thoughtful employee communication often gets overlooked. Strategy and tactics surrounding corporate communications are frequently ignored, as immediacy takes center stage. Many companies don’t realize that internal communications can have a direct impact on their employees and their culture at work. As Mahan Tavakoli, previous Chief Diversity Officer at Dale Carnegie Training explains, having robust internal communications…
Five Things to Think About When Choosing Your Recruitment Marketing Partner

Five Things to Think About When Choosing Your Recruitment Marketing Partner

The right recruitment marketing partner understands the importance of a CRM that easily allows your talent acquisition team to manage and communicate with your prospective candidates. However, a CRM is only one of many components necessary to implement an effective strategy. A strong ally is paramount to driving the right talent into that CRM, and will work with you to…
5 Steps to Plan Your 2017 Employer Brand Activation Strategy

5 Steps to Plan Your 2017 Employer Brand Activation Strategy

Regardless of how you feel 2016 went, its time to get ready for 2017. To attract and persuade talent to join your organization, you need to not only invest in your employer brand, you need to establish a smart strategy to maximize that investment. Based on our research, research from other sources, and examples spanning many different companies, here are…