Employer Brand

161 articles
Like to Apply: Consumer Social Tactics That Attract Quality Candidates

Like to Apply: Consumer Social Tactics That Attract Quality Candidates

A few years ago, I found myself at an impromptu happy hour with a few work friends. We were a close-knit crew, and were often joined by our significant others. I remember one such person asking what I liked most about social media marketing, and I can still remember my answer verbatim because it’s been my go-to reply for describing…
How to Build a Great Candidate Experience Pt. 2

How to Build a Great Candidate Experience Pt. 2

Putting a Plan in Action If you’ve read Pt. 1 of our Candidate Experience series, you’ve gained an understanding of your organization’s current candidate experience. Now you’re wondering what steps you should you take to improve it? Well, this answer could be different for varying organizations based on how good or bad your experience is. The best way to map…
How to Build a Great Candidate Experience Pt. 1

How to Build a Great Candidate Experience Pt. 1

Candidate experience has been gaining a larger focus among Talent Attraction professionals over the past few years and is increasingly becoming a priority. In LinkedIn’s 2017 Global Recruiting Trends report, 30 percent of TA Leaders indicated that if they had unlimited budget, they would invest it in Candidate Experience. And the Talent Board’s Candidate Experience Awards and Annual Report have…
3 Ways to Stand Out in a Candidate-Driven Labor Market

3 Ways to Stand Out in a Candidate-Driven Labor Market

Last week we launched our Guide to Creating Candidate Personas and we examined how they can help you attract and retain top talent. The takeaway? Understanding candidates is especially crucial in today’s labor market. According to a 2016 MRINetwork Recruiter & Employer Sentiment Study, 86 percent of recruiters and 62 percent of employers believed the labor market was candidate-driven rather…
A Guide to Creating Candidate Personas – Download Your Free eBook

A Guide to Creating Candidate Personas – Download Your Free eBook

Looking to hire new talent? Look first at your own employees. The characteristics, skills and backgrounds of your best performers provide important insights into what types of candidates might perform well in those jobs. In our Guide to Creating Candidate Personas eBook, you’ll learn how a candidate persona can lead you on a path to hiring the best possible talent.…
How to Turn Your Employees Into Enthusiastic Ambassadors

How to Turn Your Employees Into Enthusiastic Ambassadors

If you’re in the talent acquisition space, you’ve heard the analogy that job-searching is like dating. And just like the relationships you build outside of work, the ones you establish with your employees take time, effort and understanding. It’s so easy for recruiters to forget about a candidate once they have joined the company. Once you’ve landed your fish, there’s…
How to Manage Your Employer Brand Through a Corporate Transition – Download Your Free eBook

How to Manage Your Employer Brand Through a Corporate Transition – Download Your Free eBook

Corporate transitions can be incredibly stressful on employees. Uncertainty and confusion can lead to frustration and a general negative experience for both employees and candidates. Creating an employer brand transition plan is one powerful way you can combat employee dissatisfaction and recruit in the months and years after the transition. In “How to Manage Your Employer Brand Through A Corporate…
A Journey of a Thousand Hires Begins with a Single Step

A Journey of a Thousand Hires Begins with a Single Step

As many of you know, TMP Worldwide focuses on the entire ecosystem of talent acquisition. Our consultation spotlights the candidate experience. When we work with clients, we look at their brand, the digital landscape, their audience needs and the types of engagement needed to attract and convert candidates across the digital and non-digital ecosystem. At three of my past Quarterly…