Employer Brand

157 articles
ROI: Return On Interesting

ROI: Return On Interesting

Can you think of anything more boring than a job description? Some things come close, like the title agreement on your house or Major League Baseball’s insistence that you not talk about or share the game in any way. But at least those things, while deeply boring, are discussing important or interesting ideas. A job description is boring and dull…
The Unspoken Reason Recruiting Content Works

The Unspoken Reason Recruiting Content Works

Beyond the tips, tricks, tactics and hacks for helping you build content that communicates your employer brand, beyond formats and social channels you hope will build brand loyalty, beyond the myriad ways you can measure the content's value, there's one thing that no one talks about - despite it being the most important reason content works. To begin with, can we…
Help Me, Wanda! #9: What is the Difference Between Recruitment Marketing and Marketing?

Help Me, Wanda! #9: What is the Difference Between Recruitment Marketing and Marketing?

Dear Wanda, I attended an HR conference recently and was struck by how often I heard the phrase “recruitment marketing.” Not to be “that guy,” but back in my day, marketing was marketing. Why the sudden distinction between recruitment marketing and marketing? Aren’t we really talking about the same thing? Sincerely, That Guy Dear That Guy, I can guess by…
Help Me, Wanda! #8: Why is My Recruiting Content Not Leading to More Applications?

Help Me, Wanda! #8: Why is My Recruiting Content Not Leading to More Applications?

Dear Wanda, Even as Fortune 100 Company, we’re having trouble finding the right candidates for our jobs. We were told the solution was to invest in content that tells our employer story. So we wrote stories about our offices and our tuition reimbursement program. We invested our time and money, but in the end, the content didn’t translate to an…
Help Me, Wanda! #7: How Do I Get People to Notice My Cool Workspace?

Help Me, Wanda! #7: How Do I Get People to Notice My Cool Workspace?

Dear Wanda, One of our call centers was renovated on Extreme Workspace Makeovers. It’s super modern and sleek looking now, and employee morale is definitely up. I want to show off our cool new space in a way that will entice candidates to apply. I don’t feel posting photos will be enough. What else can I do? Sincerely, Before and…
Help Me, Wanda! #3: How Do I Respond to the Haters?

Help Me, Wanda! #3: How Do I Respond to the Haters?

Dear Wanda, The social media monitoring strategy at my company states that my team must respond to every single negative comment or review left on our social channels, especially our Glassdoor profile. I’m concerned about this approach for many reasons. We’ve all seen the dark side of what happens when companies engage too much online. I don’t want our company…
Recruiting Content Is Purple Squirrel Food

Recruiting Content Is Purple Squirrel Food

I bet you’ve already noticed how much harder recruiting has gotten in the last year or two. The economy is improving, so everyone’s willing to look for a new job, so your hiring managers assume it must be the time to start looking for purple squirrels – those crazy-good candidates with such strange combinations of skills or rare quality levels that…
Digital Recruitment Marketing Predictions for 2016: Part 3

Digital Recruitment Marketing Predictions for 2016: Part 3

This is part three in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, predicts that 2016 will be all about data (like it should be every year). 6: Software as a service will have to be relied on more…
Digital Recruitment Marketing Predictions for 2016: Part 2

Digital Recruitment Marketing Predictions for 2016: Part 2

This is part two in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, discusses the importance of content marketing, native advertising and more. 4: Content marketing will become a core part of direct sourcing Social media strategies are…