Employer Brand

149 articles
Digital Recruitment Marketing Predictions for 2016: Part 3

Digital Recruitment Marketing Predictions for 2016: Part 3

This is part three in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, predicts that 2016 will be all about data (like it should be every year). 6: Software as a service will have to be relied on more…
Digital Recruitment Marketing Predictions for 2016: Part 2

Digital Recruitment Marketing Predictions for 2016: Part 2

This is part two in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, discusses the importance of content marketing, native advertising and more. 4: Content marketing will become a core part of direct sourcing Social media strategies are…
Digital Recruitment Marketing Predictions for 2016: Part 1

Digital Recruitment Marketing Predictions for 2016: Part 1

This is part one in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, makes a case for a strong mobile apply process and more. 1: A continued drive towards digital and social omnipresence More often than not, we…
The Secrets to Integrating Social Into Your Next Recruiting Event

The Secrets to Integrating Social Into Your Next Recruiting Event

If you’ve ever had to plan a week-long family vacation, you know the stress and pressure that’s involved, especially if you’re the one running the show. You want it to be the best vacation ever. You want to be as prepared as possible. But most importantly, you want to have the memories. You want to be able to show your…
The Secret to Social Recruiting

The Secret to Social Recruiting

Social recruiting sounds simple: take jobs, the primary currency of modern recruiting, and insert them into social channels. It’s so easy that there are dozens of bots and tools that can take the jobs from your ATS and drop them into your Twitter, Facebook and other channels without having to do a thing. Sadly, what sounds like a magic bullet…
How to Scare Off Candidates: Recruitment Tactics You Should Bury

How to Scare Off Candidates: Recruitment Tactics You Should Bury

Sometimes candidates just don’t work out – it’s the nature of the recruitment industry. But what if your recruitment marketing is the cause of that? If it is, you probably have no idea. The way candidates interact with your company during the recruitment process is much different than the processes your organization has outlined for them. Take a look at…
Hut, Hut, Hire: 3 Recruitment Lessons from College Football

Hut, Hut, Hire: 3 Recruitment Lessons from College Football

College football season is here again, and with it comes excitement, heartbreak, and an examination of talent acquisition! Whether you are recruiting athletes or accountants, there are valuable lessons we can learn from the world of college football. There are a number of reasons why some college football programs are better at recruiting than others. Some coaches have unmatched personalities…
How to Promote Job Events So People Will Actually Attend

How to Promote Job Events So People Will Actually Attend

Do you have a job fair or open house coming up and want to get the word out? Great news! Working with even a small budget, you can use social media to effectively promote your event. Even better news: you have the opportunity to reach exactly who you need to attract. You can ensure you’re doing this correctly by following…

Recruiting Content: The First 10 Pages

Over at EREmedia.net we shared 10 different recruitment topics to help you in developing content pages. "If you are looking to reach a variety of audiences at various points in the conversion funnel about the 10 openings you have now, do you build microsites and campaigns for each role, or do you stick to brand work only? The smart answer…
What Matters Most: Millennials Discuss Job Must-Haves

What Matters Most: Millennials Discuss Job Must-Haves

For this newest episode of Strategist’s Chalkboard we spoke to a diverse group of millennials, each wanting different things out of a job. Our interviewees span the entire range of the millennial generation: College Students (18-22), College Graduates (22-25), Young Professionals (25-30), and Established Professionals (30-35). Watch the video to learn what's most important to them in a job search, where…