Employer Brand

149 articles
Employer Branding: An Interview with Elizabeth Denson

Employer Branding: An Interview with Elizabeth Denson

In our first Meshworking podcast, we interview employer brand consultant Elizabeth Denson and have an interesting conversation about what an employer brand is and isn’t, uncovering the difference between an employer brand and employer value proposition, and how a well-understood and well-articulated employer brand has a tangible impact on how easily companies recruit the best talent. Show Notes: Elizabeth references…
Carnival of HR – Veteran Recruitment Edition!

Carnival of HR – Veteran Recruitment Edition!

This month we’re pleased to guest host the longstanding Carnival of HR series. Started in 2007 by Suzanne Lucas a.k.a. the Evil HR Lady, the Carnival of HR is dedicated to bringing together the best posts from the HR blogging community. Currently, the Carnival of HR is managed by Shauna Moerke a.k.a. the HR Minion. For July, we’re taking on…

The Recruiter’s Guide to Inbound Marketing

Over at Recruiter.com, Matthew Kosinski interviewed Meshworking's James Ellis about new data and insights surrounding the changing world of recruiting: So it makes sense that job seekers are now taking longer to make decisions about where they apply. They have access to more information, and they’re using that information to make smart career decisions for themselves. “There’s so much content…
Instagram Grows Up: Using Pictures to Recruit

Instagram Grows Up: Using Pictures to Recruit

UPDATE: The wait is over. Earlier this month, Instagram switched on its API for ads, meaning anyone is now able to launch ad campaigns on the Facebook-owned social network. And if you decide to utilize Instagram as a paid social channel, you won’t have to go through a dedicated sales rep (as was formerly the process). Creating ads with Instagram…
5 Steps to Ensuring Your Employer Brand is Consistent

5 Steps to Ensuring Your Employer Brand is Consistent

The way a candidate now researches and learns about jobs has changed. Candidates now research job options the same way in which they would decide on where to eat and where to stay for the weekend. Reviews and ratings allow consumers and candidates to make educated decisions to set both them and any business up for success. So what happens…
Dude, Where’s My 401k? Millennial Talent Acquisition is Not One Size Fits All

Dude, Where’s My 401k? Millennial Talent Acquisition is Not One Size Fits All

You’ve read about them, seen their selfies, or maybe you’ve been called one: The Big M, Millennial. Not that long ago it was believed millennials’ sole motivation was beer and foosball, but evidence to the contrary has been popping up all over the internet. It turns out it’s not all about fun work events, happy hours, or standing desks. Good…
Can’t Get Enough: Recruiting with Addictive Content

Can’t Get Enough: Recruiting with Addictive Content

Addictive content isn’t exclusive to big-money Hollywood hot shots – it’s thought up by people who know what they want to do and how they want to do it. You can be one of those people. In this three-part video series, Dave Hennessy tells you everything you need to know about creating content that your candidates crave. Each video contains…
Smartphone Spielberg

Smartphone Spielberg

Video Content Drives Applications Our brains are wired at a chemical level to pay attention to things that move. It’s what kept us safe from predators, enemies and errant hockey pucks. That attraction to things that move is one of the reasons why video is so effective at drawing and keeping people’s attention. Pages with video have far higher visit…
Your Prospects Don’t Trust You

Your Prospects Don’t Trust You

I would bet that you are an honest and forthright person. You don’t cheat at Monopoly, you pay your taxes on time, you’re a decent tipper, you don’t take up two parking spaces at a time, etc. But the second someone starts to look for a job at your company, the trust dissipates like fog as the sun rises. The simple…
Jordan Spieth’s 3 Lessons on Employment Branding

Jordan Spieth’s 3 Lessons on Employment Branding

So, here I am writing a blog entry about a topical event and relating it back to my professional experience. I swore I’d never do that, and yet when I was watching Jordan Spieth’s press conference after winning The Masters yesterday, I was inspired by one small quote: "It's a game of integrity." A 21-year-old man who just won golf’s…