Employer Brand

155 articles
The Secret to Social Recruiting

The Secret to Social Recruiting

Social recruiting sounds simple: take jobs, the primary currency of modern recruiting, and insert them into social channels. It’s so easy that there are dozens of bots and tools that can take the jobs from your ATS and drop them into your Twitter, Facebook and other channels without having to do a thing. Sadly, what sounds like a magic bullet…
How to Scare Off Candidates: Recruitment Tactics You Should Bury

How to Scare Off Candidates: Recruitment Tactics You Should Bury

Sometimes candidates just don’t work out – it’s the nature of the recruitment industry. But what if your recruitment marketing is the cause of that? If it is, you probably have no idea. The way candidates interact with your company during the recruitment process is much different than the processes your organization has outlined for them. Take a look at…
Hut, Hut, Hire: 3 Recruitment Lessons from College Football

Hut, Hut, Hire: 3 Recruitment Lessons from College Football

College football season is here again, and with it comes excitement, heartbreak, and an examination of talent acquisition! Whether you are recruiting athletes or accountants, there are valuable lessons we can learn from the world of college football. There are a number of reasons why some college football programs are better at recruiting than others. Some coaches have unmatched personalities…
How to Promote Job Events So People Will Actually Attend

How to Promote Job Events So People Will Actually Attend

Do you have a job fair or open house coming up and want to get the word out? Great news! Working with even a small budget, you can use social media to effectively promote your event. Even better news: you have the opportunity to reach exactly who you need to attract. You can ensure you’re doing this correctly by following…

Recruiting Content: The First 10 Pages

Over at EREmedia.net we shared 10 different recruitment topics to help you in developing content pages. "If you are looking to reach a variety of audiences at various points in the conversion funnel about the 10 openings you have now, do you build microsites and campaigns for each role, or do you stick to brand work only? The smart answer…
What Matters Most: Millennials Discuss Job Must-Haves

What Matters Most: Millennials Discuss Job Must-Haves

For this newest episode of Strategist’s Chalkboard we spoke to a diverse group of millennials, each wanting different things out of a job. Our interviewees span the entire range of the millennial generation: College Students (18-22), College Graduates (22-25), Young Professionals (25-30), and Established Professionals (30-35). Watch the video to learn what's most important to them in a job search, where…
Employer Branding: An Interview with Elizabeth Denson

Employer Branding: An Interview with Elizabeth Denson

In our first Meshworking podcast, we interview employer brand consultant Elizabeth Denson and have an interesting conversation about what an employer brand is and isn’t, uncovering the difference between an employer brand and employer value proposition, and how a well-understood and well-articulated employer brand has a tangible impact on how easily companies recruit the best talent. Show Notes: Elizabeth references…
Carnival of HR – Veteran Recruitment Edition!

Carnival of HR – Veteran Recruitment Edition!

This month we’re pleased to guest host the longstanding Carnival of HR series. Started in 2007 by Suzanne Lucas a.k.a. the Evil HR Lady, the Carnival of HR is dedicated to bringing together the best posts from the HR blogging community. Currently, the Carnival of HR is managed by Shauna Moerke a.k.a. the HR Minion. For July, we’re taking on…

The Recruiter’s Guide to Inbound Marketing

Over at Recruiter.com, Matthew Kosinski interviewed Meshworking's James Ellis about new data and insights surrounding the changing world of recruiting: So it makes sense that job seekers are now taking longer to make decisions about where they apply. They have access to more information, and they’re using that information to make smart career decisions for themselves. “There’s so much content…
Instagram Grows Up: Using Pictures to Recruit

Instagram Grows Up: Using Pictures to Recruit

UPDATE: The wait is over. Earlier this month, Instagram switched on its API for ads, meaning anyone is now able to launch ad campaigns on the Facebook-owned social network. And if you decide to utilize Instagram as a paid social channel, you won’t have to go through a dedicated sales rep (as was formerly the process). Creating ads with Instagram…