Employer Brand

155 articles
5 Steps to Ensuring Your Employer Brand is Consistent

5 Steps to Ensuring Your Employer Brand is Consistent

The way a candidate now researches and learns about jobs has changed. Candidates now research job options the same way in which they would decide on where to eat and where to stay for the weekend. Reviews and ratings allow consumers and candidates to make educated decisions to set both them and any business up for success. So what happens…
Dude, Where’s My 401k? Millennial Talent Acquisition is Not One Size Fits All

Dude, Where’s My 401k? Millennial Talent Acquisition is Not One Size Fits All

You’ve read about them, seen their selfies, or maybe you’ve been called one: The Big M, Millennial. Not that long ago it was believed millennials’ sole motivation was beer and foosball, but evidence to the contrary has been popping up all over the internet. It turns out it’s not all about fun work events, happy hours, or standing desks. Good…
Can’t Get Enough: Recruiting with Addictive Content

Can’t Get Enough: Recruiting with Addictive Content

Addictive content isn’t exclusive to big-money Hollywood hot shots – it’s thought up by people who know what they want to do and how they want to do it. You can be one of those people. In this three-part video series, Dave Hennessy tells you everything you need to know about creating content that your candidates crave. Each video contains…
Smartphone Spielberg

Smartphone Spielberg

Video Content Drives Applications Our brains are wired at a chemical level to pay attention to things that move. It’s what kept us safe from predators, enemies and errant hockey pucks. That attraction to things that move is one of the reasons why video is so effective at drawing and keeping people’s attention. Pages with video have far higher visit…
Your Prospects Don’t Trust You

Your Prospects Don’t Trust You

I would bet that you are an honest and forthright person. You don’t cheat at Monopoly, you pay your taxes on time, you’re a decent tipper, you don’t take up two parking spaces at a time, etc. But the second someone starts to look for a job at your company, the trust dissipates like fog as the sun rises. The simple…
Jordan Spieth’s 3 Lessons on Employment Branding

Jordan Spieth’s 3 Lessons on Employment Branding

So, here I am writing a blog entry about a topical event and relating it back to my professional experience. I swore I’d never do that, and yet when I was watching Jordan Spieth’s press conference after winning The Masters yesterday, I was inspired by one small quote: "It's a game of integrity." A 21-year-old man who just won golf’s…
Survival of the Fittest: How to Find Candidates that Fit Your Company Culture

Survival of the Fittest: How to Find Candidates that Fit Your Company Culture

People who like their job cite several contributing factors: growth potential, better pay, casual Fridays. But these factors mean nothing if you don’t like the people you work with and believe in what they’re doing. In talent acquisition, this is called “fit.” Depending on how you use it, “fit” could be an industry buzzword, or it could be something that…
Your Ping-Pong Table Is Worthless: Attracting Millennials

Your Ping-Pong Table Is Worthless: Attracting Millennials

Millennial job seekers are incredibly misunderstood. Thanks to popular culture, the HR world is convinced that Ping-Pong tables are Millennial magnets; add one to your office and your company will instantly transform into a hip, young start-up full of 20-somethings. Admittedly, most Millennials (myself included) love the idea of having a Ping-Pong table at the office. But do you know…
Talk Amongst Yourselves

Talk Amongst Yourselves

Let Your Employees Talk About Themselves for Greater Engagement Chances are you think you’re a pretty interesting person. Why else would you Instagram that photo of your award-winning holiday-themed desk at work? Or share your company blog post – the one where you talk about how to engage employees? If that sounds familiar, you’re not alone. It turns out everyone…
‘Would You Rather?’ The Game that Talent Acquisition Plays Every Day

‘Would You Rather?’ The Game that Talent Acquisition Plays Every Day

“Would you rather?” is the ultimate car ride game. If you’ve never played before, it works like this: One person dares another to choose between two equally horrible paths that both end in a less-than-ideal situation. For example, you can ask, “Would you rather have a third eye or a third arm?” Or “Would you rather have a permanent clown…