Employer Brand

151 articles
Your Prospects Don’t Trust You

Your Prospects Don’t Trust You

I would bet that you are an honest and forthright person. You don’t cheat at Monopoly, you pay your taxes on time, you’re a decent tipper, you don’t take up two parking spaces at a time, etc. But the second someone starts to look for a job at your company, the trust dissipates like fog as the sun rises. The simple…
Jordan Spieth’s 3 Lessons on Employment Branding

Jordan Spieth’s 3 Lessons on Employment Branding

So, here I am writing a blog entry about a topical event and relating it back to my professional experience. I swore I’d never do that, and yet when I was watching Jordan Spieth’s press conference after winning The Masters yesterday, I was inspired by one small quote: "It's a game of integrity." A 21-year-old man who just won golf’s…
Survival of the Fittest: How to Find Candidates that Fit Your Company Culture

Survival of the Fittest: How to Find Candidates that Fit Your Company Culture

People who like their job cite several contributing factors: growth potential, better pay, casual Fridays. But these factors mean nothing if you don’t like the people you work with and believe in what they’re doing. In talent acquisition, this is called “fit.” Depending on how you use it, “fit” could be an industry buzzword, or it could be something that…
Your Ping-Pong Table Is Worthless: Attracting Millennials

Your Ping-Pong Table Is Worthless: Attracting Millennials

Millennial job seekers are incredibly misunderstood. Thanks to popular culture, the HR world is convinced that Ping-Pong tables are Millennial magnets; add one to your office and your company will instantly transform into a hip, young start-up full of 20-somethings. Admittedly, most Millennials (myself included) love the idea of having a Ping-Pong table at the office. But do you know…
Talk Amongst Yourselves

Talk Amongst Yourselves

Let Your Employees Talk About Themselves for Greater Engagement Chances are you think you’re a pretty interesting person. Why else would you Instagram that photo of your award-winning holiday-themed desk at work? Or share your company blog post – the one where you talk about how to engage employees? If that sounds familiar, you’re not alone. It turns out everyone…
‘Would You Rather?’ The Game that Talent Acquisition Plays Every Day

‘Would You Rather?’ The Game that Talent Acquisition Plays Every Day

“Would you rather?” is the ultimate car ride game. If you’ve never played before, it works like this: One person dares another to choose between two equally horrible paths that both end in a less-than-ideal situation. For example, you can ask, “Would you rather have a third eye or a third arm?” Or “Would you rather have a permanent clown…
The Six Problems Content Solves for Talent Acquisition

The Six Problems Content Solves for Talent Acquisition

I've always been a big fan of content. It keeps me informed. It gives me something to do on the train. It keeps me paying for cable. And as such a big fan, I assume everyone else is, too. But that's not always my experience, especially in terms of the talent acquisition world. So here I present six ways content…

Building An Employer Brand: Who’s Telling Your Story?

Getting other people to tell the story of why your company is a great place to work can be an effective recruiting strategy. For passive and active candidates who want to learn more, what better way than to get information from people who live the experience every day? Read the entire article on Recruiting Daily
Attraction, Engagement and the Ingredients of a Great Story

Attraction, Engagement and the Ingredients of a Great Story

The lives of two friends are threatened by a strange new force in the world. Leaving their old lives behind, they set out on a journey to an unfamiliar new world, where they make new friends, confront many challenges, learn a great deal about themselves and what they are capable of, and ultimately triumph. If you’ve seen the Internship you…
Sums, Sex and Employer Brand Metrics

Sums, Sex and Employer Brand Metrics

Forget that Great Barrier Reef job, the sexiest jobs in the 21st century will be in data science.  This was the prediction made by Thomas Davenport and D.J. Patil in the Harvard Business Review. They should know. They’re data scientists. They crunched the numbers and they came out sexy.

The following post suggests 10 steps you can take to introduce 'full-cycle' metrics and linkages that will enable you to shift the overall focus of your employer brand marketing activities from short term cost considerations to the longer value you’re adding to business performance. As a result you’ll also be more able to secure the necessary investments required to make a lasting difference. Sexy indeed.