HR Trends

80 articles
How to Scare Off Candidates: Recruitment Tactics You Should Bury

How to Scare Off Candidates: Recruitment Tactics You Should Bury

Sometimes candidates just don’t work out – it’s the nature of the recruitment industry. But what if your recruitment marketing is the cause of that? If it is, you probably have no idea. The way candidates interact with your company during the recruitment process is much different than the processes your organization has outlined for them. Take a look at…
What Matters Most: Millennials Discuss Job Must-Haves

What Matters Most: Millennials Discuss Job Must-Haves

For this newest episode of Strategist’s Chalkboard we spoke to a diverse group of millennials, each wanting different things out of a job. Our interviewees span the entire range of the millennial generation: College Students (18-22), College Graduates (22-25), Young Professionals (25-30), and Established Professionals (30-35). Watch the video to learn what's most important to them in a job search, where…
Carnival of HR – Veteran Recruitment Edition!

Carnival of HR – Veteran Recruitment Edition!

This month we’re pleased to guest host the longstanding Carnival of HR series. Started in 2007 by Suzanne Lucas a.k.a. the Evil HR Lady, the Carnival of HR is dedicated to bringing together the best posts from the HR blogging community. Currently, the Carnival of HR is managed by Shauna Moerke a.k.a. the HR Minion. For July, we’re taking on…

Attracting Top Talent: Only A Fool Competes On Price

Over at ZoomForth's blog, we posted about how competing on salary is a fool's errand: Establishing meaningful value for the candidate will trump high salaries more often than not. "Let’s assume you need to hire a team of developers for your company and have an average salary to offer. You might assume you’ll be left hiring fourth-stringers and people who…
Yes, Content Can Save Job Descriptions

Yes, Content Can Save Job Descriptions

Job descriptions, those horribly written, barely comprehensible strings of roughly 500 words of stuff that only barely resembles reality if you squint hard, are the coin of the realm in the recruiting world. And no matter how much we complain about them to each other, they remain as unchanging as a rerun. Not only do they persist, but recruiters and talent…
Talent Acquisition in the Cloud

Talent Acquisition in the Cloud

Leveraging Technology to Find the Right Candidates As the world of technology continues to expand, the number of devices and ways to access the internet grows as well. It’s not hard to imagine that at some point the internet will be integrated into most appliances, devices and instruments we use in our day-to-day life – and the HR industry is…
Getting Prospects to Decide

Getting Prospects to Decide

Build Your Career Site Around What Really Motivates Prospects' Decisions When someone goes on to your career site, they are thinking about making a decision. That decision you think they are making and the decision they are actually making are usually different, and because of that, you are letting great prospects get away. I’ve looked at a lot of career sites and…

Content Marketing Predictions for Talent Acquisition in 2015

“2015 is the year content subsumes marketing and brands realize that content is the atomic particle of every aspect of marketing.”– Shane Snow, Contently It’s old hat to say that Amazon CEO Jeff Bezos defined “brand” as what people say about you when you aren’t in the room. But even if that’s true, Bezos has only identified the situation without…
Seeing the Whole Picture of Digital Talent Acquisition

Seeing the Whole Picture of Digital Talent Acquisition

We spend so much of our time dwelling in the details, and in the tactics of getting our job, that sometimes we lose sight of the big picture. When you are worried about the conversion rate of an ad or how much to spend promoting a Facebook post, you might forget how big and complex the ecosystem that you work…
Sums, Sex and Employer Brand Metrics

Sums, Sex and Employer Brand Metrics

Forget that Great Barrier Reef job, the sexiest jobs in the 21st century will be in data science.  This was the prediction made by Thomas Davenport and D.J. Patil in the Harvard Business Review. They should know. They’re data scientists. They crunched the numbers and they came out sexy.

The following post suggests 10 steps you can take to introduce 'full-cycle' metrics and linkages that will enable you to shift the overall focus of your employer brand marketing activities from short term cost considerations to the longer value you’re adding to business performance. As a result you’ll also be more able to secure the necessary investments required to make a lasting difference. Sexy indeed.