HR Trends

82 articles
Seeing the Whole Picture of Digital Talent Acquisition

Seeing the Whole Picture of Digital Talent Acquisition

We spend so much of our time dwelling in the details, and in the tactics of getting our job, that sometimes we lose sight of the big picture. When you are worried about the conversion rate of an ad or how much to spend promoting a Facebook post, you might forget how big and complex the ecosystem that you work…
Sums, Sex and Employer Brand Metrics

Sums, Sex and Employer Brand Metrics

Forget that Great Barrier Reef job, the sexiest jobs in the 21st century will be in data science.  This was the prediction made by Thomas Davenport and D.J. Patil in the Harvard Business Review. They should know. They’re data scientists. They crunched the numbers and they came out sexy.

The following post suggests 10 steps you can take to introduce 'full-cycle' metrics and linkages that will enable you to shift the overall focus of your employer brand marketing activities from short term cost considerations to the longer value you’re adding to business performance. As a result you’ll also be more able to secure the necessary investments required to make a lasting difference. Sexy indeed.  

 

Why Content Is Different

Why Content Is Different

Content marketing for recruiting and talent acquisition isn't like "regular" marketing, which is designed soley to drive action. Content floats around people's personal defenses to spark new ideas and desires, like the desire to work with you. 

Why I Hate and Love Resumes

Why I Hate and Love Resumes

A modern resume is like the tea leaves at the bottom of the cup, there for a recruiter or hiring manager to look at and discern the future. A resume is the loose collection of factoids of my career thus far, facts that I choose to show hiring managers trying to translate it into a useful understanding of who I am. That's why I hate resumes. We pretend they are something they aren't, and they end up being like kabuki theater: I show you what I think you want to see, and you look for what isn't there.

A Tale of Two Career Sites

A Tale of Two Career Sites

It was the best of times, it was worst of times according to Dickens. But Charles never had to hire top notch talent in this climate.

Is There Life After SEO?

Is There Life After SEO?

While SEO is a critical element in your digital marketing strategy, there will probably come a day some time soon when everyone is properly optimized for search engines. What happens when there's a level playing field and tricks don't push your pages to the top of Google's search results. So we ask, is there life after SEO?

The Year of the Customer

We have heard from various articles that 2014 is the Year of the Customer. That statement is pretty easy to comprehend when a salesman is selling cars or a physician is treating patients. But what does that really mean for a human resource professional?

Understanding your Hiring Matrix

Understanding your Hiring Matrix

At some point, someone has probably told you about the magical number: seven plus or minus two. At it's core is the idea that the human brain, as complex and creative as it is, can only hold onto a small number of ideas at a time. You may know a million things, but you can't think about them all at once, just between five and nine ideas at a time.

Carnival of HR

Here at TMP Worldwide, this is our first Carnival of HR so we’re really excited to be your host. It’s that time of year when we reflect on the past year as well as the possibilities for 2014. Our contributors have shared their perspectives on what we should expect in the New Year – everything from user-friendly HR applications to HR robots and more! We hope you enjoy this Carnival as much as we did in putting it together!

Your Candidates Are Mobile: Are Your Jobs?

survey of American consumers found that more than 75 percent admit to using their mobile device in the restroom – confirming that mobile is, indeed, everywhere. Consumers are connected to their devices, giving rise to changing usage patterns, new ways of connecting, and rising user expectations about the quality of mobile content.

It’s not just Candy Crush and social media that are keeping people staring at the small screen. By 2016, mobile search will generate 27.8 billion more queries than desktop search. Organizations must adapt to this changing user behavior, and seriously consider how it impacts the way candidates are searching for jobs and new career opportunities.