Strategies

121 articles
Like to Apply: Consumer Social Tactics That Attract Quality Candidates

Like to Apply: Consumer Social Tactics That Attract Quality Candidates

A few years ago, I found myself at an impromptu happy hour with a few work friends. We were a close-knit crew, and were often joined by our significant others. I remember one such person asking what I liked most about social media marketing, and I can still remember my answer verbatim because it’s been my go-to reply for describing…
How to Build a Great Candidate Experience Pt. 1

How to Build a Great Candidate Experience Pt. 1

Candidate experience has been gaining a larger focus among Talent Attraction professionals over the past few years and is increasingly becoming a priority. In LinkedIn’s 2017 Global Recruiting Trends report, 30 percent of TA Leaders indicated that if they had unlimited budget, they would invest it in Candidate Experience. And the Talent Board’s Candidate Experience Awards and Annual Report have…
Don’t Let Flashy Tools Eclipse Your Hiring Goals

Don’t Let Flashy Tools Eclipse Your Hiring Goals

See what we did there? By now you’ve heard that today, the United States will experience the first coast-to-coast solar eclipse in 99 years. What does that have to do with talent acquisition? Science-wise, not much. But metaphorically, we’ve all been blinded by the latest and greatest new tools, only to have them stand in the way of our actual…
How Can You Improve Your Candidate Relationship Strategy with Technology?

How Can You Improve Your Candidate Relationship Strategy with Technology?

Clients often tell me that their candidate or talent relationship marketing (sometimes called CRM) isn't getting the “expected results.” Note: In this article, and for the sake of sanity, I’m going to refer to both of these relationship marketing approaches as “CRM.” As well as unhappy clients, I also hear from CRM tech vendors who say their clients aren't making…
3 Ways to Stand Out in a Candidate-Driven Labor Market

3 Ways to Stand Out in a Candidate-Driven Labor Market

Last week we launched our Guide to Creating Candidate Personas and we examined how they can help you attract and retain top talent. The takeaway? Understanding candidates is especially crucial in today’s labor market. According to a 2016 MRINetwork Recruiter & Employer Sentiment Study, 86 percent of recruiters and 62 percent of employers believed the labor market was candidate-driven rather…
A Guide to Creating Candidate Personas – Download Your Free eBook

A Guide to Creating Candidate Personas – Download Your Free eBook

Looking to hire new talent? Look first at your own employees. The characteristics, skills and backgrounds of your best performers provide important insights into what types of candidates might perform well in those jobs. In our Guide to Creating Candidate Personas eBook, you’ll learn how a candidate persona can lead you on a path to hiring the best possible talent.…
Competing for Talent? Check Your Benefits

Competing for Talent? Check Your Benefits

With the national unemployment rate at 4.4 percent, the competition for talent is on a high boil. One of the best ways to attract top talent is to design a competitive benefits package and then market those benefits in way that compels candidates to apply. It’s not enough to put a list on a job description page. Candidates want to…
5 Inspiring Places to Write This Summer for People Who Hate Writing and Being Indoors

5 Inspiring Places to Write This Summer for People Who Hate Writing and Being Indoors

There’s no perfect time and place to write. But think of the blogs and authors you follow that regularly produce great content. They don’t have superpowers; they are just people making time for something they believe in. They understand that content is the key to building authenticity and credibility among candidates and clients. You’ve heard this before, right? But you’re…
How to Turn Your Employees Into Enthusiastic Ambassadors

How to Turn Your Employees Into Enthusiastic Ambassadors

If you’re in the talent acquisition space, you’ve heard the analogy that job-searching is like dating. And just like the relationships you build outside of work, the ones you establish with your employees take time, effort and understanding. It’s so easy for recruiters to forget about a candidate once they have joined the company. Once you’ve landed your fish, there’s…