Strategies

104 articles
Five Things to Think About When Choosing Your Recruitment Marketing Partner

Five Things to Think About When Choosing Your Recruitment Marketing Partner

The right recruitment marketing partner understands the importance of a CRM that easily allows your talent acquisition team to manage and communicate with your prospective candidates. However, a CRM is only one of many components necessary to implement an effective strategy. A strong ally is paramount to driving the right talent into that CRM, and will work with you to…
5 Steps to Plan Your 2017 Employer Brand Activation Strategy

5 Steps to Plan Your 2017 Employer Brand Activation Strategy

Regardless of how you feel 2016 went, its time to get ready for 2017. To attract and persuade talent to join your organization, you need to not only invest in your employer brand, you need to establish a smart strategy to maximize that investment. Based on our research, research from other sources, and examples spanning many different companies, here are…
ROI: Return On Interesting

ROI: Return On Interesting

Can you think of anything more boring than a job description? Some things come close, like the title agreement on your house or Major League Baseball’s insistence that you not talk about or share the game in any way. But at least those things, while deeply boring, are discussing important or interesting ideas. A job description is boring and dull…
Reinventing Recruitment Marketing

Reinventing Recruitment Marketing

A Manifesto in 20 Theses Bit by bit, little by little, the recruitment marketing world looks less and less like it used to. Your job has changed. The expectations have changed. The tools have changed. Three years ago, you never heard of Snapchat, Tinder, Bumble, Slack, podcasts, programmatic ads, bots, augmented reality, machine learning, big data, crowdsourcing, crowdfunding, drones, Alexa,…
Are We Being Blinded by Recruiting ROI?

Are We Being Blinded by Recruiting ROI?

One of the most interesting elements of marketing is how the way we market to others is almost completely different from how we would want to be marketed to. Who among us would choose to place ourselves on unending email lists? Or seen an ad and wondered, “What did I do that made them think I would want to see…
The New Recruitment Marketing Funnel

The New Recruitment Marketing Funnel

Four bajillion years B.C., when marketers roamed the earth trying to extol the values of Thunk-brand clubs (“Don’t go hunting and gathering without it!”), the marketing funnel was born. Surely, by now, in all its shapes and sizes, you are deeply familiar with the funnel, which describes the decision-making process, regardless of whether you are deciding on a breakfast cereal…
The Unspoken Reason Recruiting Content Works

The Unspoken Reason Recruiting Content Works

Beyond the tips, tricks, tactics and hacks for helping you build content that communicates your employer brand, beyond formats and social channels you hope will build brand loyalty, beyond the myriad ways you can measure the content's value, there's one thing that no one talks about - despite it being the most important reason content works. To begin with, can we…
Solving the Ten Biggest Hiring Problems

Solving the Ten Biggest Hiring Problems

Here are two true things: You only get answers to the questions you ask and to a person with a hammer, every problem looks like a nail. What does this mean? The recruiting world is changing and you need to keep up. If you have a recruiting problem, you probably don't have a wide frame of reference on the situation,…
The Only Trick You Need for Social Recruiting

The Only Trick You Need for Social Recruiting

We’ve been hearing stories about how “one simple trick” will double or triple your engagement or your interaction. These tricks fall into two categories: an old trick that doesn’t work any more or a trick that will work once and then put you back (likely in a worse position than before). For example, we need to stop pretending that things…