Strategies

119 articles

Search going social – why your reputation as an employer is at more risk than ever.

We all know how powerful word-of-mouth and the opinions & insights of friends, family and colleagues can be in the world of marketing.  And an overwhelming majority of us would agree that social media has made it far easier for influence – both positive and negative – to reach more ears and eyeballs than ever before.  A recent AdvertisingAge article…

Have you measured your social lately?

Like all new emerging media, there is always a hype period where companies jump in with a less strategic plan based on "getting in the game" more so than a tight integrated plan. This is natural. We all learn this way. What is interesting is that according to marketingsherpa, marketers move from a trial phase (phase 1) of social media…

Why employer branding will get even hotter in 2010

Ever since OPM’s unveiled its End-to-End hiring initiative in September 2008, “employer branding” has been in the air. But even after attending workshops and seminars, many agencies have yet to make branding a priority.  In 2010, that could change. Many agencies may feel it’s time to put branding onto the front burner. The reason is simple. Economists are predicting that…

Brand Awareness is Not an Idea

With the rampant adaptation of social, we find ourselves in an overly saturated market of conversation platforms all competing for your attention. Competition is good, why? Because it forces out mediocrity. Not just in your digital campaigns, but the quality of your candidate experience. Yes, to have a Facebook page, a Twitter page or a Youtube Channel is as common…

Seasonal Recruiting Is Here

It’s that time of year again; time to start recruiting for the holiday season.  And this year, more than ever before, it’s important to include social media in your seasonal recruitment strategy.  The number of people engaging in social media is growing every day, meaning social networks are chock-full of active and passive job seekers alike.  Candidates are turning to…

Gov 2.0: Key agencies lead the field in Twitter, Facebook engagement

Given the government’s reputation in some quarters as a stodgy, slow-to-adopt monolith in matters of online communication, some might expect Web 2.0 social media tools, spreading so infectiously in the private sector, to have little appeal among the feds (at least during this decade). Federal Computer Week gives the lie to this cliché in two articles published earlier last month. FCW…

A new federal hiring process for government? Really.

That’s right the rumors are true: the federal government has fully acknowledged that it can no longer tolerate outdated hiring processes. Director of the U.S. Office of Personnel Management John Berry says in an interview with Wired.com, “Many of our policies and practices are – I wouldn’t go so far back as the 19th century, but certainly the 1950s in…

Incoming ‘chief people person’ mandates an HR SWAT team in every federal agency. Are we finally on the road to hiring reform?

In an effort to get government moving on practical hiring reforms, Office of Personnel Management chief John Berry is mandating a handful of audacious new HR measures. Berry, who calls himself "the Chief People Person for the Federal Government," has instructed all agencies and departments to shape up many of their human capital processes.                                        We all know how complex and…

Wayne Gretzky and The Zen of Talent Engagement in a Web 2.0 World

I'm a big fan of Wayne Gretzky, in fact, he’s one of my heroes. He’s arguably the greatest hockey player of all time, and certainly the most prolific scorer, in part because he always went where the puck was going, not where the puck had been. At TMP Worldwide, we consistently strive to ensure that we are leading our clients…

Online video for recruiting: keep it simple, keep it real.

As YouTube and Facebook remind us daily, cell phone and other spur-of-the-moment video has become a powerful one-to-many peer communication tool worldwide, particularly among Gen-Y populations. If you harbor any interest in recruiting members of this segment for your agency, can you convincingly deny that online video deserves an important place in your web toolset? We’re all familiar with the…