Strategies

104 articles
Five Books (not about recruiting) for Recruiters

Five Books (not about recruiting) for Recruiters

There aren’t many recruiting books published each year. Having already read Laszlo Bock’s book on Google’s hiring philosophy (as we all have by now), you might be wondering what books you should read next, to help your organization attract and hire the best talent. For your consideration, here is a collection of non-recruiting books that will help you and your…
Recruiting’s Magic Bullet?

Recruiting’s Magic Bullet?

Every year, we look to squeeze pennies out of existing ad buys, branching into predictive analysis and retargeting, but so is our competition. Overall, it feels like we’re working twice as hard just to stay in place. Someone keeps pressing the “faster” button on the treadmill and we’re sweating harder to go nowhere new. But an ad is a very…
Recruiting Content Is Purple Squirrel Food

Recruiting Content Is Purple Squirrel Food

I bet you’ve already noticed how much harder recruiting has gotten in the last year or two. The economy is improving, so everyone’s willing to look for a new job, so your hiring managers assume it must be the time to start looking for purple squirrels – those crazy-good candidates with such strange combinations of skills or rare quality levels that…
Digital Recruitment Marketing Predictions for 2016: Part 3

Digital Recruitment Marketing Predictions for 2016: Part 3

This is part three in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, predicts that 2016 will be all about data (like it should be every year). 6: Software as a service will have to be relied on more…
Digital Recruitment Marketing Predictions for 2016: Part 2

Digital Recruitment Marketing Predictions for 2016: Part 2

This is part two in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, discusses the importance of content marketing, native advertising and more. 4: Content marketing will become a core part of direct sourcing Social media strategies are…
Digital Recruitment Marketing Predictions for 2016: Part 1

Digital Recruitment Marketing Predictions for 2016: Part 1

This is part one in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, makes a case for a strong mobile apply process and more. 1: A continued drive towards digital and social omnipresence More often than not, we…
Can You Predict Candidate Quality?

Can You Predict Candidate Quality?

As the consideration funnel gets longer (41% in the last two years by our data), we worry that this leads to more opportunities for candidates to get lost or simply lose interest. If we invest heavily in driving candidate awareness with ads and job board posts, are we letting that slip away by not converting quickly? But common sense (and…
The Secrets to Integrating Social Into Your Next Recruiting Event

The Secrets to Integrating Social Into Your Next Recruiting Event

If you’ve ever had to plan a week-long family vacation, you know the stress and pressure that’s involved, especially if you’re the one running the show. You want it to be the best vacation ever. You want to be as prepared as possible. But most importantly, you want to have the memories. You want to be able to show your…
The Secret to Social Recruiting

The Secret to Social Recruiting

Social recruiting sounds simple: take jobs, the primary currency of modern recruiting, and insert them into social channels. It’s so easy that there are dozens of bots and tools that can take the jobs from your ATS and drop them into your Twitter, Facebook and other channels without having to do a thing. Sadly, what sounds like a magic bullet…
How to Scare Off Candidates: Recruitment Tactics You Should Bury

How to Scare Off Candidates: Recruitment Tactics You Should Bury

Sometimes candidates just don’t work out – it’s the nature of the recruitment industry. But what if your recruitment marketing is the cause of that? If it is, you probably have no idea. The way candidates interact with your company during the recruitment process is much different than the processes your organization has outlined for them. Take a look at…